International internet marketing services
Course: International economic relations (master)
Structural unit: Educational and scientific institute of international relations
Title
International internet marketing services
Code
ОК 4.2
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
2 Semester
Number of ECTS credits allocated
3
Learning outcomes
To know the conceptual framework of international Internet marketing. To know the current trends and prospects for the development of international Internet marketing. To be able to find, process and analyze information from different sources. To be able to assess the scale of global firms and their position in world markets. Be able to predict trends in international markets in the light of market changes. To communicate professionally using professional terminology. To be capable for self-study, to maintain the appropriate level of knowledge, to be ready to master the knowledge of a new level, improve one's professionalism and skills.
Form of study
Distance form
Prerequisites and co-requisites
A student must have basic knowledge of international marketing and international trade in services to analyze the latest trends in the world economy and international economic relations through the prism of the study of services in international internet marketing.
Course content
Content module 1 Theoretical and methodological foundations of international Internet marketing. The essence of international internet marketing services. Industries with the highest demand for international internet marketing services. Services provided by Alphabet Inc. for international marketing of multinational enterprises. Content module 2 Examples of effective use of international internet marketing services. International marketing of multinational enterprises in social networks. Regulation of Internet marketing in different countries. Current trends and prospects for the development of international Internet marketing.
Recommended or required reading and other learning resources/tools
1. Бех К. А. Теоретичні та прикладні питання розвитку глокалізації та глокального маркетингу. Міжнародні відносини. Серія: Економічні науки. 2018. № 12.
2. Кінас І. О. Інтернет-маркетинг та його роль у формуванні маркетингової стратегії підприємства. Ефективна економіка. 2021. № 4.
3. Косар Н. С., Бодьо С. І. Дослідження розвитку інтернет-маркетингу в умовах пандемії. Інфраструктура ринку. Одеса : Причорноморський науково- дослідний інститут економіки та інновацій, 2021. Вип. 51. С. 154–159.
4. Красовська О. Ю. Інтернет-маркетинг як сучасний інструмент комунікації підприємства. Проблеми системного підходу в економіці. 2018. № 1. С. 67–71.
Planned learning activities and teaching methods
Lectures, seminars, independent work on the abstract
Assessment methods and criteria
Oral answers and additions to seminars. Essay. Modular test work.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline