Infopaket

Marketing

Educational - Master of Marketing in the educational program "Marketing". professional "Specialist in Market Development Strategy (Marketer)".

2 years

120

7

Second (Master)

Management and administration

KnowledgeField EN

Educational: successful mastering of competencies in compulsory and elective EK by cluster, with grades not lower than 60 points. Professional: - mastering the competencies of compulsory disciplines and electives in the cluster with scores of at least 75 p; - completion of internship with companies in primary positions (optional) of the appropriate level for at least 240 hours; - work practice and master's thesis (according to professional qualification) with a score of at least 75 p.

PLO 1. To know and be able to apply in practice modern marketing principles, theories, methods, and practical tools. PLO 2. To be able to adapt and apply new developments in marketing theories and practices to achieve specific goals and objectives of a market player. PLO 3. To plan and conduct own marketing research, analyze its results, and justify effective marketing decisions under uncertainty. PLO 4. To demonstrate the ability to develop a marketing strategy and tactics considering their cross-functional character. PLO 5. To present and discuss the results of scientific and applied research and marketing projects in national and foreign languages. PLO 6. Be able to increase the efficiency of a market player’s activity at different managerial levels, develop and manage marketing projects. PLO 7. Be able to establish and improve the marketing system of a market player. PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO 9. To understanding the nature and peculiarities of the marketing tools’ application in the marketing decision-making process. PLO 10. To justify marketing decisions regarding a market player by using modern managerial principles, approaches, methods, and techniques. PLO 11. To apply the methods of marketing strategic analysis and interpret its results to improve a market player’s activity. PLO 12. To diagnose and strategically and operationally manage marketing to develop and implement marketing strategies, projects, and programs. PLO13. To manage the marketing activity of a market player, its departments, groups, and networks, to determine the criteria and indicators for its evaluation. PLO14. To form a marketing system of interaction, to build long-term mutually beneficial relations with other market players. PLO 15. To collect necessary data from different sources, process, and analyze its dynamics using modern methods and specialized software. PLO 16. To be able to distinguish between scientific and practical research problems and solve them using marketing theories and methodology, as well as general and specific research methods. PLO 17. Be able to make public the results of own scientific research in a professional environment and present them with the use of modern technological tools. PLO 18. To apply pedagogical technologies and deliver professional disciplines under the current legislation.

Full-time form

The exam is a form of final control. The exam is rated at 40 points maximum, and at least 24 points. A student is not allowed to take the exam if he / she received less than 36 points during the semester. The final evaluation is on a 100-point scale. Rating scale: Excellent 90-100; Good 75-89; Satisfactory 60-74; Fail 0-59.

Research practice (6 credits) is provided. An internship is optional and is a prerequisite for obtaining a professional qualification. Internship (optional) at enterprises, organizations and institutions (in accordance with the Regulations on internships) and providing a certificate of the enterprise, institution satisfying work in the specialty or internship in primary positions at the appropriate level for at least 240 hours.

Jobs for various types of entrepreneurial activity, including enterprises of various types of economic activity, scientific, organizational, managerial and educational spheres; teaching and other positions at primary, secondary and high schools and universities with 3-4 accreditation levels; governmental bodies and local self-government; analytical and research institutions, etc.

Opportunity to study in the programs of the third level of higher education for the degree of Doctor of Philosophy in the same field of knowledge or related and to obtain additional qualifications in the system of adult education