Infopaket

Strategic Management

1.09

Обов’язкова дисципліна для ОП

Second

2021/2022

1 Semester

6

To know basic concepts and principles of the modern marketing theory and strategic management of an enterprise; models of business development and strategies of enterprise’s operation; fundamental methodology of strategic analysis and assessment of the strategic potential of an enterprise; strategic planning methods, the tools of assessing alternative strategic options. To understand the best practices in the sphere of strategic management; to work out the strategy and the most perspective options of enterprise development; to assess the external environment of an enterprise, to analyze its strengths and weaknesses, its current condition and future development; to provide organizational support for implementation of the chosen strategy, to create strategic management system, to ensure its realization in the dynamic market environment.

Full-time form

To know basics of marketing management in terms of international and local markets analytics, key approaches to enterprise management, basics of industrial marketing, main principles of enterprise economics, basics of economic analysis, fundamentals of financial activity of enterprises. To have the skills to assess the effectiveness of enterprises, work with analytical data and reports of enterprises, analyze the development of international product markets, search, process, and visualize marketing information.

The program of the discipline involves the study of basic aspects of strategic management and strategic marketing in the management system. The program explores the evolution of tasks and system solutions, business mission and basic strategies of the enterprise. It describes the basics of strategic analysis, implementation and evaluation of the strategy. The program investigates the analysis of external and internal environments of the enterprise and a choice of strategic alternatives. It reviews an administrative aspects of strategy implementation, price marketing research.

1. Ansoff H. Igor, The new corporate strategy. Macmillan, London, 1993. – 245 p. 2. Cravents David W, Strategic Marketing. – Irwin , 1997. – 670 p. 3. Grant Robert M. Contemporary strategic analysis: concept, techniques, applications. Blackwell Publishers, Cambridge, USA, 1992. – 394 p. 4. Lehmann Donald R., Winer Russell S. Product Management. - Irwin/ McGrow Hill, 1997 – 460 p. 5. Malcolm H.B. McDonald, Marketing plans. How to prepare them, how to use them. Butterworth -Heinemann Ltd, Oxford, 1995. – 485 p. 6. Moore William L., Pessemier Edgar A. Product Planning and Management. – McGrow Hill, 1993. – 542p. 7. Pearson Gordon J. Strategic thinking. Prentice Hall, UK., 1990. – 237 p. 8. Wilson Richard M., Gilligan Colin. Strategic Marketing Management. Butterworth-Heinemann Ltd, Oxford, 1998. – 652 p. 9. The Strategy Process: concepts, contexts, cases / [Henry Mintzberg, Joseph B. Lampel, James Brian Quinn, Sumantra Ghoshal] – London: Prentice Hall, 2003. – 489 p.

Lection, seminars

Module test, home work, project work, group work

Ukrainian, English