Infopaket

Advanced Business English in Business Management

2.1.6

Вибіркова дисципліна для ОП

Second

2021/2022

4 Semester

5

PLO5. To present and discuss the results of scientific and applied research, and marketing projects in English. PLO8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO15. Identify research tasks, collect the information necessary for their solution, analyze it and formulate conclusions. PLO16. Apply scientific approaches and methods to generate new ideas and form creative innovative solutions in the field of marketing

Full-time form

Successful acquisition of the courses: Business Foreign Language (English), Marketing, Innovation Management.

The discipline occupies an important place in the structural and logical scheme of training specialists in this field, as it allows students summarizing and practically using information in English from a set of previous economic disciplines, learning a foreign terminological system and thus to compare national standards with international business standards. The discipline focuses on developing the skills of preparing and presenting materials related to the state product, pricing, marketing and communication policy, taking into account the local features of English partners, or clients.

Practical classes, independent work, public defense of projects Module 1. Specifics of effective Practical classes, independent work, public defense of projects Module 1. Efficient Communication in Managing Business Internationally. Project 1. Writing research on the topic of the module, creating slides and their oral presentation. Module 2. Specifics of business communication taking into account traditions and culture of the country Project 2. Writing research on the topic of the module, creating slides and their oral presentation. Module 3. Writing and presenting the summary of a Master’s thesis

Mode of assessment – zalik - semester assessment of 80 points maximum / 40 points minimum: 1. Accomplishment of semester projects, their public presentation and defense: Project 1. 30 points Project 2. 30 points Project 3. 20 points 2. Final assessment in the form of zalik. The maximum score is 20 points. The zalik is held in oral and written, consisting of a vocabulary test and professionally speaking cases.

English