VISUAL ANALYTICS AND PROGNOSTICS
Course: International Communications (OKR Master)
Structural unit: Educational and scientific institute of international relations
            Title
        
        
            VISUAL ANALYTICS AND PROGNOSTICS
        
    
            Code
        
        
            ВП2.2 
        
    
            Module type 
        
        
            Вибіркова дисципліна для ОП
        
    
            Educational cycle
        
        
            Second
        
    
            Year of study when the component is delivered
        
        
            2021/2022
        
    
            Semester/trimester when the component is delivered
        
        
            7 Semester
        
    
            Number of ECTS credits allocated
        
        
            4
        
    
            Learning outcomes
        
        
            PLO 6 . Know modern communication technologies and analyze the peculiarities of their use by state and non-state actors of international relations 
PLO 7 Know and understand the technologies of image formation and
reputation of international relations actors
PLO 19 Analyze and evaluate efficiency
use of public relations (PR), public diplomacy, information operations by subjects of international relations.
PLO 20 Develop communication strategies for various actors of international relations, including in the context of creating a positive image and reputation
        
    
            Form of study
        
        
            Prerequisites and co-requisites
        
        
            Know: the components of visual observation planning
Be able to: to develop a communication scheme using visual identification
Have basic skills: Participate or organize a discussion of problems in the implementation of non-verbal communication and ways to improve the effectiveness of non-verbal communication interactions
        
    
            Course content
        
        
            Module 1 Topic 1. The subject of visual analytics and prognostics. Levels of visual-analytical identification Topic 2. Identification of generic sociotypological features Topic 3. Identification of morphotypological and psychoethological features
Module 2. Topic 4. Identification of physiognomic patterns. Topic 5. Identification of non-verbal communication. Topic 6. Identification of visual symbolism in cultural objects, mass communications, spaces and environments
        
    
            Recommended or required reading and other learning resources/tools
        
        
            1.	Попов С.В. Визуальное наблюдение.- СПб, «Речь», «Семантика», 2002.
2.	Романенко Ю.В., Скідін Л.О. Механізми символічної інтеракції в масових комунікаціях, політиці, мистецтві: візуально-аналітичний та соціосимволічний аспекти.- К.: ДУІКТ, 2011.
3.	Романенко Ю.В., Святненко І.О., Зінченко А.А. Візуалізації в медійно-комунікаційному просторі: соціо-системологічний підхід.- К.: Вид-во Меркьюрі-Поділля, 2014.
4.	Романенко Ю.В., Святненко І.О., Поцелуйко А.А., Медвєдєва Ю.Ю. Етнічні ідентичності в дзеркалах тілесності та практик харчування.- К.: Вид-во ДУІКТ, 2015.
5.	Щекин Г.В. Визуальная психодиагностика. Познание людей по их внешности и поведению.- К.: МАУП, 2001. 
6.	Этническая идентичность: социосистемологическое измерение геополитики/ ред.-коорд. Романенко Ю.В. [Я.В.Зоська, Ю.Ю. Медведева, Ю.В. Романенко, И.А. Святненко, Н.В. Туленков, Е.А. Хомерики].- Монография.- К.: Меркьюри-Подолье, 2016.
        
    
            Planned learning activities and teaching methods
        
        
            Lectures, presentations, seminars, workshops, case studies.
        
    
            Assessment methods and criteria
        
        
            Forms of assessment: the level of achievement of all planned learning outcomes is determined by the results of student work in seminars, the quality of preparation of written independent, tests, case studies, presentations and individual presentations.
Semester assessment is carried out in the form of testing knowledge and skills: activity and quality of presentations, reports at seminars, participation in discussions, quality of prepared presentations, activity during case studies and subject discussions - up to 35 points (up to 5 points per seminar, 7 seminar classes, 5x7 = 35 points), the lower level of positive evaluation - 20 points. Final modular test - up to 30 points (lower level of positive assessment - 20 points). Execution of individual written work (1 work) - up to 35 points (lower level of positive assessment - 20 points). Written works are accepted in due time.
        
    
            Language of instruction
        
        
            Ukrainian
        
    Lecturers
This discipline is taught by the following teachers
                    Yurii
                    
                    Romanenko
                
                
                    Chair of International Media Communication and Communication Technologies 
Educational and scientific institute of international relations
            Educational and scientific institute of international relations
Departments
The following departments are involved in teaching the above discipline
                        Chair of International Media Communication and Communication Technologies
                    
                    
                        Educational and scientific institute of international relations