VISUAL ANALYTICS AND PROGNOSTICS

Course: International Communications (OKR Master)

Structural unit: Educational and scientific institute of international relations

Title
VISUAL ANALYTICS AND PROGNOSTICS
Code
ВП2.2
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2021/2022
Semester/trimester when the component is delivered
7 Semester
Number of ECTS credits allocated
4
Learning outcomes
PLO 6 . Know modern communication technologies and analyze the peculiarities of their use by state and non-state actors of international relations PLO 7 Know and understand the technologies of image formation and reputation of international relations actors PLO 19 Analyze and evaluate efficiency use of public relations (PR), public diplomacy, information operations by subjects of international relations. PLO 20 Develop communication strategies for various actors of international relations, including in the context of creating a positive image and reputation
Form of study
Prerequisites and co-requisites
Know: the components of visual observation planning Be able to: to develop a communication scheme using visual identification Have basic skills: Participate or organize a discussion of problems in the implementation of non-verbal communication and ways to improve the effectiveness of non-verbal communication interactions
Course content
Module 1 Topic 1. The subject of visual analytics and prognostics. Levels of visual-analytical identification Topic 2. Identification of generic sociotypological features Topic 3. Identification of morphotypological and psychoethological features Module 2. Topic 4. Identification of physiognomic patterns. Topic 5. Identification of non-verbal communication. Topic 6. Identification of visual symbolism in cultural objects, mass communications, spaces and environments
Recommended or required reading and other learning resources/tools
1. Попов С.В. Визуальное наблюдение.- СПб, «Речь», «Семантика», 2002. 2. Романенко Ю.В., Скідін Л.О. Механізми символічної інтеракції в масових комунікаціях, політиці, мистецтві: візуально-аналітичний та соціосимволічний аспекти.- К.: ДУІКТ, 2011. 3. Романенко Ю.В., Святненко І.О., Зінченко А.А. Візуалізації в медійно-комунікаційному просторі: соціо-системологічний підхід.- К.: Вид-во Меркьюрі-Поділля, 2014. 4. Романенко Ю.В., Святненко І.О., Поцелуйко А.А., Медвєдєва Ю.Ю. Етнічні ідентичності в дзеркалах тілесності та практик харчування.- К.: Вид-во ДУІКТ, 2015. 5. Щекин Г.В. Визуальная психодиагностика. Познание людей по их внешности и поведению.- К.: МАУП, 2001. 6. Этническая идентичность: социосистемологическое измерение геополитики/ ред.-коорд. Романенко Ю.В. [Я.В.Зоська, Ю.Ю. Медведева, Ю.В. Романенко, И.А. Святненко, Н.В. Туленков, Е.А. Хомерики].- Монография.- К.: Меркьюри-Подолье, 2016.
Planned learning activities and teaching methods
Lectures, presentations, seminars, workshops, case studies.
Assessment methods and criteria
Forms of assessment: the level of achievement of all planned learning outcomes is determined by the results of student work in seminars, the quality of preparation of written independent, tests, case studies, presentations and individual presentations. Semester assessment is carried out in the form of testing knowledge and skills: activity and quality of presentations, reports at seminars, participation in discussions, quality of prepared presentations, activity during case studies and subject discussions - up to 35 points (up to 5 points per seminar, 7 seminar classes, 5x7 = 35 points), the lower level of positive evaluation - 20 points. Final modular test - up to 30 points (lower level of positive assessment - 20 points). Execution of individual written work (1 work) - up to 35 points (lower level of positive assessment - 20 points). Written works are accepted in due time.
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Yurii Romanenko
Chair of International Media Communication and Communication Technologies
Educational and scientific institute of international relations