Infopaket

Management of international marketing

ОК.8

Обов’язкова дисципліна для ОП

Second

2021/2022

3 Semester

6

PLO 3. To plan and conduct own marketing research, analyze its results and justify effective marketing decisions under uncertainty. PLO 5. To present and discuss the results of scientific and applied research, and marketing projects in national and foreign languages. PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO 11. To apply the methods of marketing strategic analysis and interpret its results to improve a market player’s activity. PLO 15. To collect necessary data from different sources, process and analyze its dynamics using modern methods and specialized software. p PLO 16. To be able to distinguish between scientific and practical research problems and solve them using marketing theories and methodology, as well as general and specific research methods.

Full-time form

1. To know: the essence of management systems of international entrepreneurship, the content of economic indicators, methods of organization and management of international marketing. 2. Be able to: analyze the business environment of international entrepreneurship, process statistical data, make management decisions in the field of international marketing. 3. Have skills: use of Microsoft Office Word, Microsoft Office Excel.

Basic principles and methods of managing international marketing activities in the conditions of globalization of commodity markets. The following meaningful modules are available: - "Conditions of effective management of international marketing". -"System of management of functional areas of international marketing"

Lectures – 34 hours. Seminars - 6 p.m. Consultations - 3 hours. Independent work - 125 hours.

Assessment of homework and 2 control papers - a maximum of 40 points; Assessment of 1 project - a maximum of 20 points; Evaluation of 4 exam tasks - a maximum of 40 points (10 points for each task)

Ukrainian