Infopaket

Business administration and consulting. Double Degree option with the Unіversity of Macerata, Italy

53294

Educational: Master in Management & Administration, curriculum Business Administration & Consulting; Professional: Expert in Business Efficiency

2 years

120

7

Second (Master)

Management and administration

KnowledgeField EN

Bachelor’s degree in different subject areas International certificate of English language proficiency non less than В2 (to be enrolled in the Double Degree)

Educ.: successful mastering of competencies in compulsory and elective EK, with grades not less than 60 p. Prof.: a) successful mastering of the competencies created by all the disciplines with grades not less than 75 points; b) final grade for master’s thesis presentation not less than 75 points; c) extracurricular internship at companies, organizations, and institutions with providing a certificate where a graduate served or interned in professional positions for at least 240 hours

PLO1. To know and be able to apply modern marketing principles, theories, methods, and practical tools in practice. PLO2. To be able to adapt and apply new developments in marketing theories and practices to achieve specific goals and objectives of a market player. PLO3. To plan and conduct own marketing research, analyze its results, and justify effective marketing decisions under uncertainty. PLO4. To demonstrate the ability to develop a marketing strategy and tactics considering their cross-functional character. PLO5. To present and discuss the results of scientific and applied research and marketing projects in national and foreign languages. PLO6. Be able to increase the efficiency of a market player’s activity at different managerial levels, develop and manage marketing projects. PLO7. Be able to establish and improve the marketing system of a market player. PLO8. To use interpersonal communication methods to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO9. To understanding the nature and peculiarities of the marketing tools’ application in the marketing decision-making process. PLO10. To justify marketing decisions regarding a market player by using modern managerial principles, approaches, methods, and techniques. PLO11. To apply the methods of strategic marketing analysis and interpret its results to improve a market player’s activity. PLO12. To diagnose and strategically and operationally manage marketing to develop and implement marketing strategies, projects, and programs. PLO13. To manage the marketing activity of a market player, its departments, groups, and networks, to determine the criteria and indicators for its evaluation. PLO14. To form a marketing system of interaction, build long-term mutually beneficial relations with other market players. PLO15. To collect necessary data from different sources, process, and analyze its dynamics using modern methods and specialized software. PLO16. To distinguish between scientific and practical research problems and solve them using marketing theories and methodology, as well as general and specific research methods. PLO17. Be able to make public the results of your own scientific research in a professional environment and present them using modern technological tools. PLO18. To apply pedagogical technologies and deliver professional disciplines under the current legislation. PLO19 (Double Degree). To demonstrate skills to work in interdisciplinary, international teams and manage them, adhering to the ethical principles, respect for other cultures with proficiency in a foreign language. PLO20 (Double Degree). To identify and critically evaluate the state and trends of socio-economic development and apply them to form new models for economic systems and managerial processes

Full-time form

Current assessment during lectures and seminars/practical classes according to a discipline’s syllabus, assessment of students’ research work (presentation of reports on internships, tests, and term papers, final certification (exams and pass/fail examinations), master’s thesis presentation

Based on the University Agreement on International Academic Mobility (Erasmus + K1), the Double Degree Agreement between Taras Shevchenko National University (Ukraine) and the University of Macerata (Italy) dated 29/05/2013 with all amendments declared in additional agreements, Inter-Institutional Agreement 2015-2021 between Universita’ degli Studi di Macerata and the Taras Shevchenko National University of Kyiv from 07/10/2015.

Extracurricular internship at companies, organizations, and institutions (according to the Internship Regulations) with providing a certificate with a favorable opinion of a company, organization, or institution where a graduate served or interned in professional positions for at least 8 ECTS credits

Training of highly professional business leaders and consultants with competencies to diagnose a company’s internal and external market environment, identify marketing problems and opportunities, collect unbiased market information, make effective managerial decisions regarding internal marketing and market strategy in various areas in national and international markets in a changing high-risk business environment

The opportunity to continue studies at the University of Macerata on an abbreviated International Relations curriculum for graduates not enrolled in the double degree The opportunity to continue education at the third (educational-scientific) lifelong learning level