Infopaket

Advanced Business English

ОК 11

Обов’язкова дисципліна для ОП

Second

2021/2022

1 Semester

8

PLO5. To present and discuss the results of scientific and applied research, and marketing projects in English. PLO8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO19. To demonstrate skills to work in interdisciplinary, international teams and manage them, adhering to the ethical principles, respect for other cultures with proficiency in a foreign language. PLO20. To identify and critically evaluate the state and trends of socio-economic development and apply them to form new models for economic systems and managerial processes.

Full-time form

Successful acquisition of the courses: Business Foreign Language (English), Marketing, Innovation Management

The discipline occupies an important place in the structural and logical scheme of training specialists in this field, as it allows students summarizing and practically using information in English from a set of previous economic disciplines, learning a foreign terminological system and thus to compare national standards with international business standards. The discipline focuses on developing the skills of preparing and presenting materials related to the state product, pricing, marketing and communication policy, taking into account the local features of English partners, or clients.

1. Frank Garten. The International Manager. A Guide for Communicating, Cooperating, and Negotiating with World-wide Colleagues. CRC Press, Taylor & Francis Group, FL, 2015. 2. Adrian Wallwork. English for Academic Research: Grammar, Usage and Style. Springer New York Heidelberg Dordrecht London 2013 3. Manoj K. Malhotra. Marketing Research: An Applied Orientation, 7th edition Published by Pearson, January 3rd 2018, 937 p. 4. Samuel Craig and Susan Douglas. International Marketing Research Third edition. School of Business, New York University, 2005, 525 p. 5. Bryan A. Garner. The Chicago Guide to Grammar, Usage, and Punctuation. The University of Chicago Press, chicago and London. 2019. 612 p. 6. Pam Peters. The Cambridge Guide to English Usage. Cambridge University Press. Cambridge 2017. 621 p. 8. Петровський М.В. Плеоназми у науковому тексті та їх переклад. Актуальні проблеми міжнародних відносин. Т.125 № 2. Київ. нац. ун-т ім. Тараса Шевченка, Ін-т міжнар. відносин. 2015.

Practical classes, independent work, public defense of projects. Module 1. Specifics of effective communication in English in international business management A. Case study project 1 (a country at a student’s option). Verbal and Nonverbal Communication in Managing Business Internationally in ...(a country at a student’s option). B. Public presentation and defense of the case study Project 1. Module 2. Taking into account the national culture to communicate with partners when managing an international business project (in the country of the student's choice). A. Case study project 2 (a country at a student’s option). B. Public presentation and defense of the case study Project 2. Module 3. Writing in English the master's graduate qualification project of the student and its public presentation A. Project 3: Writing in English the diploma thesis: B. Public presentation and defense of the case study Project 3

Mode of assessment – examination - semester assessment of 60 points maximum / 36 points minimum: 1. Accomplishment of semester projects, their public presentation and defense: Project 1 20 points Project 2 20 points Project 3 20 points. 2. Final assessment in the form of examination The maximum score is 40 points. The examination is in oral and written forms, consists of a vocabulary and grammar tests and of the professionally focused speaking cases.

English