Infopaket

Introduction to international business, commerce, and finance

ОК 01

Обов’язкова дисципліна для ОП

First

2021/2022

1 Semester

4

Know the subjects of international business and the legal forms of international business; the types of international business, its internal and external micro and macro environment; the socio-economic nature of marketing, its methodology, principles, and functions; the concepts, subject matter, objectives, and goals of management. Be able to identify the needs and interests of the company in a specific business environment for use in management processes; reasonably justify the orientation of the company's products/services to the needs of consumers as the main principle of marketing, considering national specificities in a particular country. Master practical skills of the organization of the international marketing research in the corporation. Ability and readiness for verbal and written professional communication in English and other languages, to formulate proposals for solving business issues.

Full-time form

1. Knowledge of the basics of economic theory. 2. Ability to analyze the main approaches to the organization of economic activity and implementation of corporate goals. 3. Understanding the risks and problems that may arise in the organization of cross-border business processes. 4. Business terminology in English.

Module 1 1. The essence, stages of development, and characteristics of international business 2. Theories and philosophy of international business 3. The subjects of modern international business 4. Types and environment of international business 5. International integration associations and their role in modern business Module 2 6. Socio-economic essence of marketing, methodology, principles, and functions 7. International marketing and its specificity 8. The essence, characteristic features, and technology of management as a science and field of activity 9. International management, its economic mechanism, functions, and tendencies of development 10. Ukraine in modern international business

1. Lawrence J. Gitman, Carl McDaniel Introduction to Business, 2018 2. Mason A. Carpenter, Sanjyot P. Dunung International Business, 2011 3. G. Ietto-Gillies Transnational Corporations and International Production, 2018. 4. Charles W. L. Hill International Business: Competing in the Global Marketplace, 2017. 5. Julian Gaspar, James Kolari Introduction to Global Business: Understanding the International Environment & Global Business Functions. 2015. 6. Douglas Wilson David Dusseau Introduction to Business, 2016. 7. McGraw-Hill Introduction To Business, Student Edition, 2017.

Lecture, seminar, individual work

1. Oral answers, comments, discourse, solving tests and solving individual tasks – up to 60 points. 2. Test control work – up to 30 points. 3. Oral answer on the test: up to 10 points.

English