Infopaket

Environmental marketing

Обов’язкова дисципліна для ОП

Second

2021/2022

1 Semester

6

Know: - the essence of the concept of environmental marketing and its types; - current trends in environmental marketing in the world and in Ukraine; - characteristics of environmental needs and their marketing classification; - state, tendencies and factors of development of ecological needs; - eco-attributiveness of consumer choice and its types of motivation; - methods of marketing research: the market as a whole; behavior consumers; competitive environment; goods and services; own potential companies; - features of promotion of ecological goods on the market; - essence, types and specifics of ecological labeling; - interaction of elements and methods of development of the complex of ecological marketing;

Full-time form

Knowledge of the theoretical foundations of economic theory, business economics, environmental economics, marketing, management

In the course students study the essence, content and importance of environmental marketing in the activities of modern enterprises. 2 modules are considered: 1). "Origin and essence of ecological marketing" - the module is devoted to the study of the specifics of ecological marketing, factors of development of ecological needs and ecological goods, analysis of types of ecologically oriented consumer behavior and their motivation to consume ecological goods. 2). "Peculiarities of application of ecological marketing in Ukraine" - the module focuses on the development of the market of ecological goods in the world and Ukraine, features of promotion of ecological goods on the market, procedure of ecological marking and optimization of expenses for promotion of ecological goods.

1. Глосарій зеленого бізнесу : українсько-німецько-російсько-англійський / В. Базилевич, Д. Вальтер, В. Хартман [та ін.] ; наук. ред. : В. Базилевич, Д. Вальтер. - К.: Знання, 2010. 2. Прокопенко, О.В. Екологічний маркетинг: навчальний посібник / О.В. Прокопенко - Київ: Знання, 2012. - 319 с. 3. Екологічний маркетинг: Навч. посібник / Вічевич А.М., Вайданич Т.В., Дідович І.І. Дідович А.П. - Львів: УкрДЛТУ, 2003. - 248 с. 4. Маркетинг : підручник / А.О. Старостіна, Н.П. Гончарова, В.Я. Заруба, О.Л. Каніщенко, Є.В. Крикавський та ін.; за ред. А.О.Старостіної. - Київ : Знання, 2009. - 1070с.

Lecture, seminar, independent work

1. Semester assessment: 1) Grades in seminars - 20 points 2) Modular test work M21 - 10 points (threshold score of 6 points) 3) Modular test work M21 - 10 points (threshold score of 6 points) 4) Score for independent work - 20 points (threshold score of 12 points) 2. Final assessment in the form of an exam

Ukrainian