Infopaket

Communication technologies in politics and political imageology

ВБ 2.2

Вибіркова дисципліна для ОП

First

2023/2024

1 Semester

6

To form a system of knowledge about communication as a social phenomenon, communication models, strategies, structure of communication; communication technologies in politics and communication effects, linguistic and structural influences on communication effectiveness; methods of advertising and PR; basic modern communication technologies in politics; mastering skills of effective communication; basic laws, technologies and means of forming a political image, understanding the importance of political image in modern politics as a means of political communication and political

Full-time form

1. Prior to studying this course, students should know the basic concepts and categories of political communication, political systems theory, general political theory, political technologies, PR, international relations, etc. 2. Be able to collect and interpret information on political processes; apply basic terms, categories of analysis of socio-political phenomena and processes; identify current trends in the transformation of the information sphere, predict the prospects for their development, taking into account the peculiarities of the use of communication technologies. 3. Possess basic skills of scientific research and information management; critical attitude and forecasting of political, economic events and phenomena; use of foreign language professional information sources.

Theoretical foundations of the development of communication processes in society Technological components of communication models Conditions and criteria for effective communication Communication in the field of public relations Features of the use of communication technologies in politics Organization and planning of business communications Features and mechanisms of communication influence in crisis situations. Political imageology in the structure of the modern knowledge system. Concept, structure and typology of political image. Ways and technologies of political image formation. Means of forming a political image. Black PR. Basic technologies and methods. Features of forming the image of a political party. Gender and national peculiarities of political image. Translated with DeepL.com (free version)

Lectures, seminars, independent work.

Oral presentations, discussions, presentation of independent research. Criteria. In seminar classes, the following are subject to evaluation: the level of knowledge and completeness of disclosure of the issue in oral reports; activity in discussing issues and the reasonableness of one's own position in discussions; use of additional sources in preparing the report; ability to critically analyze the ideas and statements put forward for discussion; content of the presentation material and its free and interesting presentation. The criteria for assessing independent work (essays, analytical research) are the presence of an independent, scientifically based commentary (with reference to the main and additional literature for the course), the formulation of an opinion using professional terminology and compliance with the deadlines for completing independent work.

Ukranian