Infopaket

Innovative marketing of international companies

ВБ 1.2.3.

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

3

awareness of the nature and structure of scientific worldview and specialized knowledge of theory, methodology of innovation marketing, the ability to apply and integrate knowledge, skills and their effective use in the rapid adaptation of organizations to environmental requirements, the ability to use marketing strategies and the ability to evaluate innovation; ability to make decisions in the field of marketing innovations to meet the needs of consumers and ensure effective development areas of business enterprise, methods of applying modern approaches to integrated marketing communications using Internet technologies, social networks, knowledge of the peculiarities of marketing research of the market of innovative products

knowledge of the basics of economic theory, macroeconomics, microeconomics, international management, etc .; ability to analyze the macro-and micro-environment of international business, to determine and justify methods of making managerial decisions, to plan the activities of the enterprise on the basis of acquired knowledge of previous disciplines in the dynamic changes of the world economy

Topic 1. The essence and objectives of innovation marketing Topic 2. Marketing research of the innovation market Topic 3. External and internal environment in innovative marketing. Strategies in innovative marketing Topic 4. Essential characteristics of innovations and innovation processes Topic 5. Features of innovation and demand for them. Marketing pricing solutions in bringing innovation to market Topic 6. Marketing policy of communications in the innovation market Topic 7. Modern organizational forms of innovation. Marketing and logistics solutions in the distribution of innovation. Topic 8. Features of Internet marketing innovations

Lectures, seminars

Evaluation is carried out according to the modular rating system. Assessment of students' knowledge is carried out by current control, and the final result of the student's work during the semester is evaluated on a 100-point scale. Current control: answers and presentations (up to 40 points), written analytical individual and group tasks, case studies (up to 40 points), final modular test (up to 20 points). The credit is set based on the results of the student's work throughout the semester.

Ukrainian