Innovative marketing of international companies

Course: International Business (master)

Structural unit: Educational and scientific institute of international relations

Title
Innovative marketing of international companies
Code
ВБ 1.2.3.
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
3
Learning outcomes
awareness of the nature and structure of scientific worldview and specialized knowledge of theory, methodology of innovation marketing, the ability to apply and integrate knowledge, skills and their effective use in the rapid adaptation of organizations to environmental requirements, the ability to use marketing strategies and the ability to evaluate innovation; ability to make decisions in the field of marketing innovations to meet the needs of consumers and ensure effective development areas of business enterprise, methods of applying modern approaches to integrated marketing communications using Internet technologies, social networks, knowledge of the peculiarities of marketing research of the market of innovative products
Form of study
Prerequisites and co-requisites
knowledge of the basics of economic theory, macroeconomics, microeconomics, international management, etc .; ability to analyze the macro-and micro-environment of international business, to determine and justify methods of making managerial decisions, to plan the activities of the enterprise on the basis of acquired knowledge of previous disciplines in the dynamic changes of the world economy
Course content
Topic 1. The essence and objectives of innovation marketing Topic 2. Marketing research of the innovation market Topic 3. External and internal environment in innovative marketing. Strategies in innovative marketing Topic 4. Essential characteristics of innovations and innovation processes Topic 5. Features of innovation and demand for them. Marketing pricing solutions in bringing innovation to market Topic 6. Marketing policy of communications in the innovation market Topic 7. Modern organizational forms of innovation. Marketing and logistics solutions in the distribution of innovation. Topic 8. Features of Internet marketing innovations
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars
Assessment methods and criteria
Evaluation is carried out according to the modular rating system. Assessment of students' knowledge is carried out by current control, and the final result of the student's work during the semester is evaluated on a 100-point scale. Current control: answers and presentations (up to 40 points), written analytical individual and group tasks, case studies (up to 40 points), final modular test (up to 20 points). The credit is set based on the results of the student's work throughout the semester.
Language of instruction
Ukrainian

Lecturers

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Departments

The following departments are involved in teaching the above discipline