Crisis Communication
Course: International Communications
Structural unit: Educational and scientific institute of international relations
Title
Crisis Communication
Code
ВБ4.3
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
8 Semester
Number of ECTS credits allocated
3
Learning outcomes
To understand the essence, features of crises and crisis communication.
To know the components of crisis communication plan.
To know the rules of effective crisis communication.
To understand the ways to use Internet for crisis response.
To be able to develop crisis communication plan.
To be able to develop key messages for target audiences in time of crisis.
To be able to use different communication channels to interact with target audiences in time of crisis.
To take part or organize discussions of the crisis communication issues and ways to improve crisis response.
Form of study
Prerequisites and co-requisites
To know basics of communication theory and public relations, types and models of communication, basics of planning and carrying out PR campaigns, communication technologies.
To be able to use information sources, analyze communication processes and write information materials.
Course content
Crises and crisis communication: general characteristics.
Planning of crisis communication.
Crisis communication strategies.
Rules of effective crisis communication.
Rumour management and crisis communication
Crisis communication in Internet.
International practice of crisis communication: case study.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars, case studies, role-playing game, individual and group presentations
Assessment methods and criteria
Verbal answers during seminars, completing practical tasks and its presentation, module testing.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline