Infopaket

Imageology

ВБ 17.1

Вибіркова дисципліна для ОП

First

2023/2024

5 Semester

3

acquainting students with conceptual, informational, hardware and software image communications in the field of modern international relations; understand the essence and distinguish the features of image technologies; to form an information and communication strategy of the image of the country / organization / person; to argue the issues of international news in Ukraine and to present a plan of information counteraction to image information aggression; independently implement information and communication strategy for image programs in all areas;

Full-time form

-know - a systematic approach to techniques and technologies for creating the image of the organization / individual in the system of modern open civil societies; -skills: to choose directions and topics of scientific research in the system of public relations, to use image technologies, to adapt the newest techniques and practices of image-making for realization of concrete tasks; -possession of basic skills and image creation techniques image for the implementation of specific tasks.

Introduction Topic 1. The phenomenon of image and its socio-psychological nature. Topic 2. Image and reputation in public relations. Topic 3. The nature of formation and the basic foundations of image construction. Topic 4. Ideological principles and main stages of image formation of the organization. Topic 5. The main factors influencing the formation of the image of the organization. Topic 6. Strategy and tactics of building the image of the organization / policy. Topic 7. The phenomenon of leadership and charisma of personal image. Modular credit work 1. Topic 8. Appearance in the structure of personality image. Topic 9. Methods of influencing the public: verbal and nonverbal communication. Topic 10. The structure of political leadership in image studies. Topic 11. Stages of formation and formation of the image-making market in Ukraine. Modular credit work 2.

Lectures, practical training

1) defense of individual tasks; 2) modular tests. 3) exam. Students can receive up to 100 points for laboratory work and writing module tasks. In laboratory classes, students perform practice-oriented tasks, which are assessed with a maximum of 10 points (threshold level of a positive assessment - 2 points). The content module includes all topics. Mandatory for the exam is the performance of individual work provided for in the work program of the discipline.

Ukrainian