Infopaket

Business communications in international business

ВБ1.04

Вибіркова дисципліна для ОП

First

2023/2024

8 Semester

4

Know the general theoretical and methodological foundations of business communications, features of classification of business communications, the concept of psychological manipulation in business, basic theories of mass communication, models of communication in international business, the essence of integrated marketing communications, the concept of ATL and BTL communications, essence and incentives of propaganda, publicity and lobbying, the nature and types of direct marketing, the concepts and objectives of advertising, the concepts and features of personal selling, theoretical foundations, principles and tools of public relations, the main directions of Media Relations: current media coverage of the subject, activities for journalists, basic concepts and principles of copywriting in the field of advertising and marketing, principles and tools of brand management, conceptual principles of brand communications

Distance form

Knowledge of theoretical foundations of marketing, management, international marketing, international management. Possession of basic skills of search, processing and analysis of information from various sources

Thematic plan of the discipline: 1. Theory of communication and mass communication in international business 2. Theoretical and methodological foundations of business communications 3. Theory and practice of public relations 4. Business in the style of shows and impressions 5. Brand communications in international business 6. Digital business communications

Lectures, seminars

Evaluation is carried out according to the modular rating system. The discipline ends with a test. Work on seminars (oral answers and additions) is evaluated with a maximum of 5 points per seminar. The report on the independent work of students on individual topics is presented in the form of presentations and reports, each of which is evaluated with a maximum of 5 points. Students are required to fulfill such works as Trend Radar and Customer Journey Map, presentation in PechaKucha format and write an elevator speech provided by the Work Curriculum, which is rated at a maximum of 10 points each.

Ukrainian