Business communications in international business

Course: International business (compulsory study of two foreign languages)

Structural unit: Educational and scientific institute of international relations

Title
Business communications in international business
Code
ВБ1.04
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
8 Semester
Number of ECTS credits allocated
4
Learning outcomes
Know the general theoretical and methodological foundations of business communications, features of classification of business communications, the concept of psychological manipulation in business, basic theories of mass communication, models of communication in international business, the essence of integrated marketing communications, the concept of ATL and BTL communications, essence and incentives of propaganda, publicity and lobbying, the nature and types of direct marketing, the concepts and objectives of advertising, the concepts and features of personal selling, theoretical foundations, principles and tools of public relations, the main directions of Media Relations: current media coverage of the subject, activities for journalists, basic concepts and principles of copywriting in the field of advertising and marketing, principles and tools of brand management, conceptual principles of brand communications
Form of study
Distance form
Prerequisites and co-requisites
Knowledge of theoretical foundations of marketing, management, international marketing, international management. Possession of basic skills of search, processing and analysis of information from various sources
Course content
Thematic plan of the discipline: 1. Theory of communication and mass communication in international business 2. Theoretical and methodological foundations of business communications 3. Theory and practice of public relations 4. Business in the style of shows and impressions 5. Brand communications in international business 6. Digital business communications
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars
Assessment methods and criteria
Evaluation is carried out according to the modular rating system. The discipline ends with a test. Work on seminars (oral answers and additions) is evaluated with a maximum of 5 points per seminar. The report on the independent work of students on individual topics is presented in the form of presentations and reports, each of which is evaluated with a maximum of 5 points. Students are required to fulfill such works as Trend Radar and Customer Journey Map, presentation in PechaKucha format and write an elevator speech provided by the Work Curriculum, which is rated at a maximum of 10 points each.
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Departments

The following departments are involved in teaching the above discipline