Infopaket

Marketing management

ВБ.2.03

Вибіркова дисципліна для ОП

First

2023/2024

7 Semester

5

Know the basic concepts of marketing management, life cycle and specifics of the international market in the field of marketing management, models of evaluation and consumer behavior, develop a marketing strategy for international companies, monitor and analyze international marketing policy, implement a marketing approach to work with staff and consumers, monitor the peculiarities of marketing communications in the international arena, argue their own assessment of the degree of international marketing and strategies used by international companies, analysis of international problems and the state of individual companies, countries, regions and the world as a whole, analysis and selection of alternative and latest forms of international marketing at the present stage.

Knowledge of the theoretical foundations of economic theory, international business, the ability to study, evaluate, analyze and summarize the main directions of transformation of marketing activities of companies taking into account global and national trends; possession of basic skills of analytical research and analysis.

Thematic plan of the discipline: 1. The essence and content of marketing management 2. The concept of international marketing management 3. International marketing planning 4. International marketing product policy 5. Management of international marketing in the services market 6. Direct marketing and marketing in computer networks 7. Organization of international marketing at the enterprise 8. Control and analysis of international marketing activities

Lectures, seminars

Evaluation is carried out according to the modular rating system. Current control: answers (up to 30 points), additions (up to 5 points), written assignment (up to 5 points), final modular test (up to 40 points). The form of final control is a credit. The credit is conducted in writing. The student's answer to the credit – up to 20 points.

Ukrainian