Infopaket

International management and marketing

ВК5.1.1

Вибіркова дисципліна для ОП

First

2023/2024

7 Semester

3

Knowledge of the conseptual framework used in international management and in the implementation of international marketing activities. The peculiarities of the implementation of various international marketing strategies. The system of knowledge about theoretical bases of the analysis of the environment of the international management and the international marketing environment, an estimation of its attractiveness for realization of foreign economic activity. Communication: ability to work in the international environement, development of practical skills of teamwork. Autonomy and accountability: demonstrate an understanding of personal responsibility for professional and / or managerial decisions or suggestions / recommendations that may affect the management system in an organization or the effectiveness of international marketing activities of business entities as a whole or their individual components.

Full-time form

1) Successful mastering of disciplines from the cycle of theoretical, professional and practical training. 2) Ability to collect, summarize and analyze information, perform analytical and organizational work in the preparation of research; to analyze the interconnected economic phenomena, processes, institutions at the macro and micro levels; to understand the driving forces and patterns of the historical process, etc. 3) Possessing basic skills of economic-statistical and strategic analysis, skills of writing analytical reports, reviews and forecasts; theoretical and experimental research to solve economic problems; computer skills as means of information management and working with information in global computer networks; skills of using modern standard methods of data processing (implemented in Microsoft Excel, etc.) and information presentation; skills of independent work.

Theoretical principles of international management. Information support in foreign markets. The environment of international marketing. Concepts of international marketing. International marketing research. International market segmentation. Access to foreign markets. International marketing communications.

1. Бутко М. Міжнародний менеджмент : підруч. / М. Бутко, І. Бутко, М. Дитковська. – К. : Вид-во «Центр навчальної літератури», 2018. – 412 с. 2. Гуткевич С. О. Міжнародний менеджмент : підруч. / С. О. Гуткевич, Г. В. Дмитренко, І. Г. Оніщенко, Ю. М. Сафонов; за ред. д.е.н., проф. Гуткевич С. О. – К. : Кафедра, 2015. – 535 с. 3. Міжнародний маркетинг: навч. посіб. / С. І. Чеботар [та ін.] ; за ред. проф. С. І. Чеботара. – Суми : Папірус, 2015. – 367 с. 4. Міжнародний маркетинг: навч. посіб. / Чернів. торг.-екон. ун-т Київ. нац. торг.-екон. ун-ту ; [уклад.: Лошенюк І. Р. та ін.]. – Чернівці : Книги–XXI, 2015. – 159 с. 5. Міжнародний маркетинг: навч. посібник / Т. В. Князєва, Ю. П. Колбушкін, С. В. Петровська та ін. – К. : НАУ, 2019. – 164 с. 6. Міжнародний маркетинг: підручник / [Я. С. Ларіна та ін. ; за ред. О. І. Бабічевої]. – Київ : Гельветика, 2018. – 451 с.

Lectures, seminars

Assessment of a student's mastery of the material of the discipline is carried out by current and final control. Given the practical and applied direction of the discipline "International Management and Marketing", a complex practical task is the main task of current control, as well as the defense and presentation of work. Assessment of theoretical training (20%), assessment of practical training (80%).

Ukrainian