Infopaket

Media linguistics and promotional communication practices (Spanish)

ВК.1.02

Вибіркова дисципліна для ОП

Second

2023/2024

4 Semester

6

PLO 3. To apply modern methods and technologies, including information technologies, for the successful and effective professional activities and ensuring the quality of research in the field of Spanish linguistics and translation. PLO 5. To find optimal ways for effective interaction in the professional community and with representatives of other professional groups at various levels. PLO 14. To create, analyze, and edit texts of various genres and styles. PLO 16. To use specialized conceptual knowledge in a chosen linguistic field to solve complex tasks and issues, which require updates and integration of knowledge, often under conditions of incomplete or lacking information and contradictory requirements.

Distance form

Successful completion of practical and theoretical courses in Communicative Practices (Spanish), Contrastive Linguistics and Translation Studies (Spanish and Ukrainian) within three semesters of study.

The aim of the discipline is to form comprehensive knowledge of the conceptual and methodological apparatus of modern media linguistics, practical skills and abilities to analyse communication strategies and tactics in media texts aimed at creating self-presentation, persuasion, suggestion. The subject of the discipline is the basic provisions of media linguistics, structuring of oral and written communication with regard to social, gender, psychological factors of the audience and the system of values for the purpose of self-presentation, persuasion, suggestion.

Lectures, practical classes, individual work

During the semester, after lectures on the relevant topics, practical classes are held, where assessment is carried out in accordance with the types of work and the form of control described in clause 7.1 of the RPND. The discipline ends with an exam. The semester final grade is formed by the points obtained by the student in the process of performing the specified types and forms of training and obtained at the exam. The maximum distribution is based on the following algorithm: 60 points (60%) - semester control and 40 points (40%) - exam. If a student scores less than 24 points in an exam (i.e. 60% of the 40 points allocated for the exam), they are not added to the semester grade regardless of the number of points obtained during the semester, and the exam report in the column "final grade in the discipline" indicates only the number of points obtained during the semester.

Spanish