Infopaket

Fundamentals of advertising and PR in social work

ОК. 13

Обов’язкова дисципліна для ОП

Second

2023/2024

1 Semester

4

LO 1., LO 2., LO 3., LO 14., LO 15., LO 16. The full list of Programme learning outcomes is given in the section " Programme Profile".

To know: the basics of the theory of social work; foundations of social psychology; legal bases of social work; principles of social policy implementation; ethical foundations for the activities of both a social worker and specialists in related professions; features of the work of the state and non-state sectors of social work. To know: the basics of the theory of social work; foundations of social psychology; legal bases of social work; principles of social policy implementation; ethical foundations for the activities of both a social worker and specialists in related professions; features of the work of the state and non-state sectors of social work.

The purpose of this course is to explore theoretical approaches to the consideration of social advertising; the formation of students' holistic, systematic understanding of the production process of such advertising, as well as the policy of state and non-state institutions in the field of social advertising market. During the course, attention is paid to project methods in the organization of advertising activities; advertising identification; classification of social advertising; the basics of interaction with the media; legislative and ethical foundations of activities in the field of social advertising; modern trends in the development of social advertising; requirements for specialists in information work with social networks; evaluating the effectiveness of social advertising. A separate task is the development of a media support program by undergraduates for their own social project.

1. Kelso, Tony. (2018). The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man. 2. Parker, L., & Brennan, L. (Eds.). (2020). Social Marketing and Advertising in the Age of Social Media. Edward Elgar Publishing. 3. Lysycja N.M., Bjelikova Ju.V. Sociologija reklamy : navch. posib. dlja stud. vyshh. navch. zakl. – H. : HNU im. V.N. Karazina, 2012 – 207 s. [in Ukranian] 4. Marochko T.A. Organizacija ta provedennja social'noi' reklamno - informacijnoi' kampanii' / T. A Marochko, Je.V. Romat, A.L. Strelkovs'ka, T.V Himchenko // – K.: Fenniks:, 2007. – 107 s. [in Ukranian] 5. Petrenko N. O. (2017) Upravlinnja proektamy : navch. posib. / N. O. Petrenko, L. O. Kustich, M. O. Gumenjuk. Kyi'v : CUL, 244 s. [in Ukranian] 6. Psyhologija social'noi' roboty: pidruchnyk / za red. Ju.M. Shvalba. – K.: «Osnova», 448 s. [in Ukranian] 7. Semygina T. (2020) Suchasna social'na robota. Kyi'v: Akademija praci, social'nyh vidnosyn i turyzmu, 275 s. [in Ukranian]

Lecture, seminar, practical tasks, discussion of problem questions

Oral answers, practical tasks, projects, credit. The maximum number of points per semester is 60 points. The form of the credit is oral, according to previously sent creative tasks and projects. The minimum number of points for admission to the get credit is 36 points. The number of points scored per semester is announced in advance.

Ukrainian