Infopaket

Marketing of social services

ОК.42

Обов’язкова дисципліна для ОП

First

2023/2024

8 Semester

3

LO 1., LO 3., LO 14., LO 16. The full list of Programme learning outcomes is given in the section " Programme Profile".

Full-time form

To know: the theoretical approaches to understanding the essence of social services; peculiarity of the social services’ market in Ukraine in comparison with other countries; the specifics of customer categories of social services’ consumers. To be able: to identify the current needs of social services’ consumers; using the marketing complex to offer relevant social services; to analyze the peculiarities of the promotion of social services depending on the level of institutionalization of the organization.

The aim of teaching the discipline is to form an idea of the modern market of social services in Ukraine. The goal is achieved by solving the following tasks: to determine the content and specifics of social services; to classify social services; to identify the specifics of providing social services at different levels (public, state, business). The transition from the social security system as the dominant form of social work causes difficulties in understanding the essence of the social worker. The course is aimed at analyzing the current situation and the market of social services and identifying the specifics of services’ promotion.

Kaneman D. Myslennâ švydke i povilʹne. Kyïv: Vyd-vo «Naš format», 2017. – 480 s. Kolbina L. A. Menedžment socialʹnoï roboty: navčalʹnyj posibnyk. Odesa: vydavecʹ Bukaêv V. V., 2017. 406 s. Marketyng socialʹnyh poslug: navčalʹnyj posibnyk dlâ stud. vuziv / V. G. Voronkova [ta in.] ; pid red.: V. G. Voronkova . – Kyïv: Profesional, 2008. – 575 s. Marketyng u galuzâh i sferah diâlʹnosti: navč. posib. / Za red. Budnikevyč I.M. – K: «Centr učbovoï literatury», 2013. – 536 s. Moroz I. V. Menedžment i marketyng osvity: navčalʹno- metodyčnyj posibnyk. Kyïv: Osvita Ukraïny, 2006. 144 s. Taler R. Povedinkova ekonomika. Âk emociï vplyvaûtʹ na ekonomični rišennâ. Kyïv: Vyd-vo «Naš format», - 2018. – 464 s.

Lecture, seminar, practical tasks, discussion

Oral answers, practical tasks, projects, tests. The maximum number of points per semester is 60 points. The form of the test is oral, according to previously sent creative tasks and projects. The minimum number of points for admission to the credit is 36 points. The number of points scored per semester is announced in advance.

Ukrainian