Advertising and Public Relations

Educational and Scientific Institute of Journalism

Name
Advertising and Public Relations
Program code
№ 061 «Журналістика»
Qualification awarded
Bachelor of Journalism
Length of programme
4 years
Number of credits
240
level of qualification according to the National Qualification Framework and the European Qualifications Framework
6
Qualification level
First (Bachelor)
Discipline
Journalism
Speciality
KnowledgeField EN
Specific admission requirements
absent
Specific arrangements for recognition of prior learning
Complete General Secondary Education: certificate of the Ukrainian Center for Educational Quality Assessment in competitive subjects.
Qualification requirements and regulations, including graduation requirements
Undergraduates who defend qualifying paper are issued a document which certifies they have been conferred educational qualification Bachelor of Journalism For qualification “Organizer of Public Events” a student must receive min 90 points from courses CC19 CC23, min 80 points from courses CC16 CC17 CC18 CC20 CC22 EC1.2 For qualification "Advertising Representative" - min 90 points from courses CC19 CC23, min 80 points from courses CC16 CC17 CC18 CC20 CC22 EC1.1
Programme learning outcomes
Program Learning Outcomes (determined by the Standard) PLO01. To provide knowledge-based arguments for personal workplace actions and operations. PLO02. To use program subject area knowledge to create an information product or run an information campaign. PLO03. To evaluate personal information product and information campaign which was organized and run independently or by a team. PLO04. To search, process, and analyze information from different sources. PLO05. To use modern information and communication technologies and specialized software to accomplish professional tasks. PLO06. To plan personal and team work given set objectives, limitations, and anticipated risks. PLO07. To coordinate personal task completion with that of team members. PLO08. To identify the facts, events, processes in workplace situations of which there is lack of knowledge; find ways and sources to acquire this knowledge. PLO09. To evaluate the work of team members as members of a civil society (their rights and responsibilities). PLO10. To evaluate the work of team members from the point of view of saving and multiplying social and cultural values and achievements. PLO11. To use Ukrainian fluently in professional work environment, including oral, written and e-communication. PLO12. To use a foreign language fluently in professional work environment, including oral, written and e-communication. PLO13. To anticipate the reaction of the audience to an information product or information campaigns, given the principles and methods of social and communication sciences. PLO14. To generate information content on a given topic utilizing available, as well as primary sources of information. PLO15. To create a proper media product on a certain topic, given its genre, channel of transmission, and platform. PLO16. To plan personal work and the work of team members, directed at both generating information content, and creating a media product, as well as promoting it. PLO17. To publish up-to-date information about your media product on available internet platforms. PLO18. To use necessary knowledge and technologies to overcome a crisis communication situation applying tolerance, dialogue, and cooperation. PLO19. To generate information content, create media products, disseminate information about them, plan personal work and the work of team members, abiding by the rules and principles of safe media presence on cross-media platforms. PLO20. To use necessary physical skills to overcome a crisis communication situation. PLO21. To edit Ukrainian texts. PLO22. To interpret simultaneously from a foreign language into Ukrainian.
Form of study
Full-time form
Examination regulations and grading scale
Oral and written examinations, tests, differentiated tests, defences of introductory, on-the-job training, pre-diploma internship, defence of a minimum set of practical journalistic works, defence of a qualifying paper.
Оbligatory or optional mobility windows (if applicable)
National Credit Mobility - standard national application. International Credit Mobility - on the general basis.
Work placement
Internship - 2 year, 3 semester, November-December, 4 weeks. On-the-Job Training - 2 year, 4 semester, January-March, 8 weeks; 3 year, 5 semester, November-December, 6 weeks. Pre-diploma internship - 4 year, 8 semester, April, 4 weeks.
Work-based learning
Full-time
Director of the course
Valeriy Ivanov
Department of Advertising and Public Relations
Educational and Scientific Institute of Journalism
Occupational profiles of graduates
Undergraduates of the specialty "Journalism" can work in media (print, audiovisual, electronic, online), information and analytical centers, press services of enterprises, political parties, public organizations, as journalists, commentators, correspondents, columnists, photojournalists, editors, press secretaries, etc.
Access to further studies
Students have the opportunity to undertake further study at the second (master's) level of higher education.

Subjects

As part of the curriculum, students study the following disciplines

Fundamental Professional Training
Code: 061 «Журналістика»,
Thematic specialisation (economics, politics, law, culture & art, social issues, intern. relations)
Code: 061 «Журналістика»,
Professional Introspection and Media Criticism
Code: 061 «Журналістика»,
Internship
Code: 061 «Журналістика»,
On-the-job Training
Code: 061 «Журналістика»,
Social Studies and Media Criticism
Code: 061 «Журналістика»,
Language Training: Ukrainian Language
Code: 061 «Журналістика»,
Language training: foreign language
Code: 061 «Журналістика»,
Media Production: Product
Code: 061 «Журналістика»,
Fundamentals of Media Production
Code: 061 «Журналістика»,
Media Production: Content
Code: 061 «Журналістика»,
Media Production: Promotion
Code: 061 «Журналістика»,
Media Management
Code: 061 «Журналістика»,
Media Management: Teamwork
Code: 061 «Журналістика»,
Crisis Management in Media
Code: 061 «Журналістика»,
Fundamental professional training in Advertising and Public Relations
Code: 061 «Журналістика»,
Code: 061 «Журналістика»,
Code: 061 «Журналістика»,
Crossmedia: pre-diploma practice
Code: 061 «Журналістика»,
Language training: simultaneous interpretation
Code: 061 «Журналістика»,
Language Training: Editing
Code: 061 «Журналістика»,
Crisis Management in Media: Physical Training
Code: 061 «Журналістика»,
Qualifying paper
Code: 061 «Журналістика»,
Fundamental professional training in Advertising
Code: 061 «Журналістика»,
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",
Code: 061 "Журналістика",