Course: Marketing

Structural unit: Faculty of Economics

Title
Code
ОК 1.20
Module type
Обов’язкова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2021/2022
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
5
Learning outcomes
PLO 5. Apply analytical and methodical tools for substantiating proposals and management decisions are different economic agents (individuals, households, enterprises and bodies state authorities). PLO 6. Use professional reasoning to convey information, ideas, problems and methods of solving them to specialists and non-specialists sphere of economic activity. PLO 10. Conduct an analysis of functioning and development business entities, to determine the functional areas, calculate the relevant indicators that characterize the effectiveness of their activities. PLO 23. Show skills of independent work, demonstrate critical, creative, self-critical thinking.
Form of study
Distance form
Prerequisites and co-requisites
Economics, Microeconomics, Statistics, Management
Course content
The discipline consists of two modules: 1. «Enterprise and its resource potential» is dedicated to the consideration of the enterprise as a business entity, the peculiarities of entrepreneurial activity and the use of various types of enterprise resources. 2. «Organization of the enterprise's activity and assessment of its results» is focused on the study of the peculiarities of the enterprise's production activity, its organization and assessment of the financial and economic results of the enterprise's activity.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars, individual work, reports, participation in discussions, сase study, work in small groups, performing practical exercises, defence of the individual work
Assessment methods and criteria
1. Oral interview (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4) - 15 points / 9 points. 2. Testing (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4) – 15 points / 9 points. 3. Solving problems (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4) – 20 points / 12 points. 4. Independent work (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4; 3.1, 3.2, 3.3, 4.1, 4.2) – 10 points / 6 points. Final control is carried out in the form of an exam. The maximum score for the exam is 40 points, the minimum – 24 points. The exam takes place in written form, consists of tests and calculation tasks.
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Olga Yuriivna Miroshnychenko
Department of Business Economics
Faculty of Economics

Departments

The following departments are involved in teaching the above discipline

Department of Business Economics
Faculty of Economics