Infopaket

Economic Intelligence

ВК 1.3

Вибіркова дисципліна для ОП

Second

2021/2022

4 Semester

3

PLO 3. To plan and conduct own marketing research, analyze its results and justify effective marketing decisions under uncertainty. PLO 5. To present and discuss the results of scientific and applied research, and marketing projects in national and foreign languages. PLO 8. To use methods of interpersonal communication to meet collective challenges, negotiate, conduct scientific discussions in the sphere of marketing. PLO 11. To apply the methods of marketing strategic analysis and interpret its results to improve a market player’s activity. PLO 15. To collect necessary data from different sources, process and analyze its dynamics using modern methods and specialized software.

1. A necessary condition for successful mastery of the subject is prior training of students in economics (macro- and microeconomics) and computer science, disciplines "Accounting", "Finance", etc. 2. Knowledge of the basic foundations of economics, finance, management and informatics.

This course provides an introduction to business intelligence, including the processes, methodologies, infrastructure, and current practices used to transform business data into actionable information and support business decisions. Business intelligence requires knowledge of the fundamentals of data storage and retrieval, so this course explores logical data models for both database management systems and data warehouses. The subject of study of the academic discipline is the theoretical and practical provisions of the analysis of business processes.

Lectures – 14 hours. Seminars - 12 hours. Independent work - 64 hours.

Oral presentation Survey blitz (written task) Performance of calculation and analysis tasks Presentation Independent work Modular control work (MCR) Assessment is carried out during the semester of all types of work, including independent work. The defense of analytical and calculation tasks and presentations takes place in laboratory classes after the end of the teaching of the topic in the lecture session, but no later than 2 weeks after the end of the topic.

Ukrainian