Infopaket

PR and advertising in museum affairs

ОК.15

Вибіркова дисципліна для ОП

Second

2019/2020

2 Semester

4

1) to form knowledge about the specifics of advertising and PR communications; 2) teach how to analyze advertising and PR campaigns of museums of Ukraine and the world according to certain parameters; 3) teach how to use PR and advertising technologies in practical activities; 4) to teach how to plan a PR campaign, as well as justify the criteria for its effectiveness; 5) improve project presentation skills.

Distance form

1. To know - general information about the functioning of museums of Ukraine and the world, - the history of Ukraine and the world. 2. To be able to - search for information from various sources, check it for reliability, - highlight the main theses in a large amount of information, - to carry out a comparative analysis. 3. Have elementary skills - works with scientific and educational and methodical literature, - competent writing and speaking, - self-presentations, - account management.

The content of the course is divided into 2 content modules. Each content module includes lectures, seminars, independent work of students, which are completed by rating control of the level of assimilation of knowledge of the program material of the corresponding part of the course. Content module 1 (ZM1) includes topics 1 - 6, content module 2 (ZM2) - topics 7 - 10.

1. Halvorson K. Content Strategy for the Web : Second edition / Kristina Halvorson, Mellissa Rach. – Berkeley, California: New Riders, 2012. – 198 p.

Planned educational activities and teaching methods: - a lecture - seminar classes - independent work - test - oral interview - essay

The control of the student's knowledge is carried out according to the modular rating system. The total number of student points is formed by the semester points received from all topics of two content modules (points received for modular control papers (in the form of tests); points received for completing individual tasks; points received for work in seminar classes, as well as points which are received for the final control work. The results of students' educational activities are evaluated on a 100-point scale. The criteria for evaluating a student's answer are: • complete disclosure of the issue • the logic of presentation • use of basic and additional literature • analytical reasoning, the ability to draw conclusions

Ukrainian