Infopaket

Social bases of political marketing

ВБ3.1

Вибіркова дисципліна для ОП

First

2021/2022

3 Semester

3

1. Know the history of formation and development of technologies of political advertising and marketing 2. Know the basics of general theoretical approaches to political advertising and marketing technologies 3. Understand the meaning of the processes taking place among the subjects of political advertising and marketing (politicians and marketers) 4. Highlight the main contradictions and trends in the development of political advertising and marketing technologies in modern world and domestic public life 5. Publicly present the results of independent work

Full-time form

1. Be able to think analytically. 2. Have the skills to analyze texts. 3. Have the skills to work with modern computer technology.

1. History of formation and development of political marketing in science 2. Social technologies of political marketing 3. Forms, types and means of political advertising 4. The structure and stages of political advertising 5 The concept of marketing in sociology Technologies of political advertising and marketing in modern sociology 6. Technologies of political advertising in sociological research 7. Types of marketing research 8. Strategy of advertising political campaigns 9. Media planning and media management 10. Modern sociological research of marketing

1. Korolko V. Political advertising: lessons of elections, problems // Sociology: theory, methods, marketing. - 1998. - № 6. - P. 53 - 65 2. Poltorak VA Political Marketing. - Dnepropetrovsk, 2001. - 94 p. 3. Shveda Y.R. Election campaign technology. Fundamentals of electoral marketing and management: [teaching method. manual]. Lviv: LNU named after I. Franko, 2013. - 340 p.

Lecture, practical lesson, self-study work

1. Oral answer provides in all practical classes during the semester (topics 1-10): RS 1.1, RS 1.2, RS 2.1, RS 2.2, RS 3 - 40 points (30 minimum) 2. Test 1 (topics 1-5): RS 1.1, RS 1.2 - 30 points (15 minimum) 3. Test 2 (topics 6-10): RS 2.1, RS 2.2 - 30 points (15 minimum) final assessment: in the form of a test

ukrainian