Infopaket

Cross-cultural marketing management and business ethics

ВБ1.2.4

Вибіркова дисципліна для ОП

Second

2021/2022

5 Semester

3

To understand the essence of the concepts "management", "culture" and "cross-cultural management", "cross-cultural communications"; features of national management models, business culture and organizational behavior; modern technological capabilities of business meetings, other forms of business communication; moral principles, norms and rules of etiquette.

To understand the theoretical foundations of international marketing, management, business negotiations, cultural studies and ethics; be able to analyze the cultural characteristics of ethnic groups and national values in the process of forming a marketing strategy when entering international markets; be able to organize business negotiations at different levels, taking into account the national characteristics of the partner; to carry out business activity at the international level adhering to the established traditions and norms formed by the world community in historical genesis; possess basic skills of analytical research and analysis.

Thematic plan of the discipline: 1. The essence of cross-cultural marketing. Activities of transnational corporations depending on the characteristics of the cross-cultural environment 2. Forming a strategy of cross-cultural marketing in the context of economic globalization 3. Models of cross-cultural management 4. Exogenous and endogenous factors influencing the formation and development of corporate culture in the context of international characteristics 5. Cross-cultural features of business ethics 6. Ethics of personality. Formation of personality image 6. Organization of export-import operations in international business 7. Finance in international business 8. International marketing and its specifics 9. International management, its economic mechanism, functions, and development trends 10. Ukraine in the system of modern international business 11. The modern forms of international business

Lectures, seminars

Current control: performance of tasks of independent work; students write tests. The control is carried out according to the modular rating system. The score is calculated by the cumulative system. Two modular tests are evaluated at 25 points each. Completion of tasks of independent work - 10 points. The maximum number of points obtained during the semester is 80. The critical minimum access to the test is 40 points. The test takes the form of solving test tasks and practical tasks. It is estimated at a maximum of 20 points.

Ukrainian