Course: International Business (Management and Marketing)

Structural unit: Educational and scientific institute of international relations

Title
Code
ВБ 1.4.3.2.
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2021/2022
Semester/trimester when the component is delivered
1 Semester
Number of ECTS credits allocated
3
Learning outcomes
Know the essence and main stages of formation of intellectual property; basics of classification of international forms of intellectual property; the essence of intellectual property business management; basics of organization of intellectual property business management at the enterprise; methods of assessing the effectiveness of the proposed and implemented in the activities of enterprises recommendations in the field of intellectual property; formulating the results of the analysis of the profitability of intellectual property. Be able to use basic approaches to contracting in the field of intellectual property; to negotiate the possibilities of using intellectual property subjects in commercial activities; use basic skills and techniques in the field of innovation management; analyze the proposals of intellectual property consultants; to make the technical task on introduction of the innovations having forms of intellectual property.
Form of study
Prerequisites and co-requisites
1) knowledge of the theoretical foundations of economic theory, macro- and microeconomics, international economic relations, business economics, management, international business, marketing, world commodity markets, pricing, foreign language, etc .; 2) ability to collect, summarize and analyze information on the definition, structuring, evaluation, accounting, and legal protection of property rights, multidisciplinary international consulting activities in the field of intellectual property, analytical and organizational work in preparing and implementing projects in intellectual property; 3) possession of the methodology of analysis of the potential of innovation as a component of national wealth, interpretations of this category from an economic point of view, analysis of structural components of intellectual property and schemes of its elements, strategic, situational and portfolio analysis of investment attractiveness;
Course content
Module 1. SYSTEM OF MODERN INTELLECTUAL PROPERTY RELATIONS Introduction to intellectual property. Forms and types of modern intellectual property Forms and types of modern intellectual property Module 2. MECHANISMS AND PRACTICE OF INTELLECTUAL PROPERTY MANAGEMENT Ensuring the protection of intellectual property rights. International agreements and conventions in the field of intellectual property Features and practice of intellectual property management
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars, personnel tasks
Assessment methods and criteria
Semester assessment is formed by the points received by the student in the process of mastering the material of all content modules. The final form of control is a credit.
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

OLEKSII STUPNYTSKYI
Chair of International Business
Educational and scientific institute of international relations

Departments

The following departments are involved in teaching the above discipline

Chair of International Business
Educational and scientific institute of international relations