Infopaket

SEO-copywriting

ННД.13

Обов’язкова дисципліна для ОП

Second

2023/2024

3 Semester

3

PLO 2. To demonstrate an adequate level of national and foreign languages (English) mastery to perform written and spoken communication, namely in situations of professional and scientific communication; to present the results of their studies in the national and foreign languages (English). PLO 3. To implement modern methods and techniques, namely informational, in order to perform a successful and effective professional activity and guarantee the quality of research in an applied linguistics field. PLO 14. To create and analyze Ukrainian, Russian, and English texts, edit original and translated texts of different styles and genres, apply in the editing process the rules of proofreading, and knowledge of the typology of errors in Ukrainian, Russian, and English. PLO 16. PLO 19. See the full list of learning outcomes of the educational program in the "Program Profile" section.

Full-time form

1. Successful completion of the following courses: Part 1 Internet Linguistics, Part 2 Search Engine Optimisation of the Website, Part 3 Web Design Technologies of the complex multi-semester discipline Internet Communication, as well as the disciplines Discourse Analysis and Text Linguistics, Fundamentals of Editing. 2. Knowledge of the theoretical foundations of Internet linguistics, discourse study, communicative and semantic syntax, psycholinguistics, search engine optimization. 3. Knowledge of methods and techniques of search engine optimization, discourse analysis, and editing of texts in Ukrainian.

The discipline SEO-Copywriting is the final part of the complex multi-semester discipline of Internet Communication. The course is aimed at developing practical skills in creating SEO texts: forming the structure of an SEO text, determining the semantic core of an SEO text based on the ranking of websites on a given topic, writing stylistically and grammatically correct texts of various Internet genres, in accordance with modern requirements and challenges for a modern copywriter. The course covers the basic rules of writing an effective SEO text, the main means of verbal and non-verbal influence on the audience (creolized text), and the psychological principles of the copywriter's activity.

Google Adwords, [Електронний ресурс]. – Режим доступу: https://ads.google.com Google Trends [Електронний ресурс]. – Режим доступу: https://trends.google.com/trends/ Google, [Електронний ресурс]. – Режим доступу: https://www.google.com

Forms of instruction: lectures, seminars, independent work, laboratory works.

Knowledge control is carried out according to the ECTS system, which provides for a two-level assessment of the material learned, in particular assessment of theoretical training – learning outcomes (knowledge PLO 1.1, 1.2), which is 40% of the total grade, and assessment of practical training – learning outcomes (skill PLO 2.1, 2.2); (communication PLO 3.1, 3.2); (autonomy and responsibility PLO 4.1, 4.2), which makes up 60% of the total grade. Types of assessment: Answer in the practical class. Individual work in a written form. Creative project (presentation).

Ukrainian