Infopaket

International media communications

ВБ 1.1

Вибіркова дисципліна для ОП

First

2021/2022

5 Semester

4

PLO 7. To carry out a description and analysis of the international situation, to collect from various sources the necessary information about international and foreign political events and processes. PLO 9. To understand the role and features of the use of information and communication in modern international relations.

Full-time form

Know: the basic concepts of the theory of communication and public relations, types and models of communication, the basics of organizing and conducting PR-campaigns, the specifics of communication technologies, to distinguish media channels. Be able to: work with information and media sources, analyze communication processes and prepare basic information materials. Have basic skills: basic knowledge of computer science, basic skills of working with information sources of various types, sufficient to perform practical tasks of foreign languages

Module 1. Global media and modern international relations. Introduction. Topic 1. Global media as actors of international relations. World market of traditional media. Topic 2. Online media market (2020-2021): content formats, leading brands, trends, TikTok phenomenon, penetration into other areas (world politics, health, education, trade). Topic 3. Social networks: stages of development and current state. Twitter-revolution, Facebook vs traditional social media. Topic 4. Ukrainian media in the European and world information space. International media corporations on the Ukrainian market. Topic 5. Media and modern information wars: international aspect. Module 2. Interaction of the media and the political system. International experience. Topic 6. Political system and media system: types of construction and interaction. Media and modern diplomatic practice. Social responsibility of the media: in democratic, authoritarian and transitional countries. Topic 7 - 8. Political advertising campaign in online mass media (cases of 2020). Political and social PR in mass media: tools, methods. Control work 1. Module 3. Modern media management. Topic 9. Content consumption trends: content monetization, working with the audience. Video content: YouTube, Instagram stories, Facebook stories, Snapchat. Livestream media and audience engagement in content creation: a win-win strategy (2021 case studies). Topic 10. Creating media: from editorial policy and business plan to scaling and selling a franchise. Business models in the media Marketing and PR for the media: analytical tools. Topic 11. Mobile applications for media activities (2020). Communications with the media for the brand, personalities, social projects (cases). Final modular control work 2.

Lectures, presentations, seminars, workshops, case studies.

Forms of assessment: the level of achievement of all planned learning outcomes is determined by the results of student work in seminars, the quality of preparation of written independent, tests, case studies, presentations, and individual presentations. Semester assessment is carried out in the form of testing of knowledge and skills: activity and quality of speeches, reports at seminars, participation in discussions, quality of prepared presentations, activity in discussing reports and subject discussions - up to 70 points (on average up to 10 points per seminar, at least 7 seminars, 7x10 = 70 points), the threshold level of positive evaluation - 35 points. Test module work - up to 10 points. Modular work is accepted in due time.

Ukrainian