Infopaket

Merchandising

ВБ 2.3.1.1.

Вибіркова дисципліна для ОП

First

2021/2022

6 Semester

5

PLO 2. Analyze and predict market phenomena and processes based on the application of fundamental principles, theoretical knowledge and applied skills of marketing activities. PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 4. Collect and analyze the necessary information, calculate economic and marketing indicators, make management decisions based on the use of the necessary analytical and methodological tools. PLO 7. Use digital information and communication technologies, as well as software products necessary for the proper conduct of marketing activities and the practical application of marketing tools. PLO 8. Apply innovative approaches to the marketing activities of a market entity, flexibly adapt to changes in the marketing environment. PLO 9. Assess the risks of marketing activities, establish the level of uncertainty of the marketing environment when making management decisions.

Background for the course: The background of the course are the following disciplines: Marketing, International Economics, International Finance.

The curriculum consists of the following content modules: Module 1. Merchandising as a tool for competitiveness increase, which covers process of emergence of merchandising concept, its purpose, tasks and functions, considers the essence of three-level merchandising concept. Module 2. Organization of merchandising system in the company, which is devoted to the merchandising of food and non-food groups, the use of POS materials.

Lectures, seminars, individual work

Modular test, survey, discussion, defense of the creative project, final test 1. Homework check, modular test. (Min. - 15 points, Max. - 25 points). 2. Checking homework (Min. - 15 points, Max. - 25 points). 3. Project implementation - marketing research (Min. - 15 points, Max. - 25 points). 4. Final test (PKR) (Min. - 15 points, Max. - 25 points). A student is not allowed to take the test if he received less than 45 points during the semester. If the student's grade is lower than the minimum threshold (15 points), the score is not added to the semester grade (considered zero), and the final grade in the discipline is unsatisfactory.

English