Infopaket

Psychology of image technologies

ВБ.2.01

Вибіркова дисципліна для ОП

Second

2021/2022

3 Semester

4

LO1. Search, process, and analyze professionally important knowledge from various sources using modern information and communication technologies. LO5. Develop intervention programs (training, expertise, counseling, etc.), implement them into individual and group work, assess their quality.

1) To know the basic concepts of general and social psychology; have an understanding of transdisciplinary research. 2] To be able to search for the necessary information, analyze and critically evaluate it; formulate public inquiries and correlate them with their professional activities. 3) To have the skills to work with the scientific and reference apparatus of libraries; basic methods of collecting and interpreting the facts of social reality; establishing cause and effect relationships; various ways of arguing and presenting information to influence the recipient. conducting discussions.

The purpose of the discipline is to train specialists in political psychology, capable of carrying out educational and scientific and applied activities in the field of political imageology in companies, enterprises and institutions of the political, social, educational, information and civil sectors, taking into account universal human values and norms of the professional interface of a psychologist. The discipline is designed to develop students' scientific understanding of the possibilities and limits of using image technologies as a tool for socio-political construction and management of mass political behavior. Coverage of the key ideas and categories of political image studies. Acquaintance with the existing conceptual apparatus, theoretical and methodological problems, socio-psychological phenomena, mechanisms and regularities on which technologies of image creation and correction are based creates preconditions for better orientation in social processes.

Barna N. V. Imidzhelohiya: navch. posibnyk. Kyyiv : Un-t «Ukrayina». 1997. 217 s. Palexa Yu. I. Imidzholohiya. Kyyiv : Vyd-vo Yevropejs"koho un-tu. 2004. 324 s. Pochepcov H. H. Ymydzh y vыborы. Ymydzh polytyka, partyy, prezydenta. Kyev : Yzd-vo SP «Adef-Ukrayna». 1997. 140 s. Suchasnyj vyborchyj PR: Navchal"nyj posibnyk / V. V. Lisnychyj. V. O. Hryshhenko. V. M. Ivanov ta in. Kyyiv : VD «Profesional», 2004. 384 s.

lecture, seminar, individual work,

Oral responses (presentation at the seminar, participation in discussions and debates, additions): 13/8 points Analytical report, abstract: 13/8 points Creative independent work: 14/8 points Final control work: 20/12 points The final assessment is conducted in the form of an exam. The maximum number of points that can be obtained by a student. 40 points on a 100-point scale. The form of the examination is written. Types of tasks - open questions and creative tasks: answers to open questions account for 60%; and creative tasks - for 40% of the total grade. The minimum threshold level of the exam grade at which the exam is considered passed cannot be less than 24 points. A student is not allowed to take the exam if he or she scored less than 36 points during the semester. They are allowed to take the exam if they have completed 50% of the independent creative work provided for in the plan. Excellent 90-100 Good 75-89 Satisfactory 60-74 Fail 0-59

Ukrainian