Infopaket

Marketing I

ОК 1.18.

Обов’язкова дисципліна для ОП

First

2021/2022

3 Semester

5

PLO 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing PLO 2. Analyze and predict market phenomena and processes based on the application of fundamental principles, theoretical knowledge and applied skills of marketing activities PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 8. Apply innovative approaches to marketing activities of the market entity, flexibly adapt to changes in the marketing environment. PLO 12. Demonstrate skills of independent work, flexible thinking, openness to new knowledge, be critical and self-critical. PLO 16. Meet the requirements of a modern marketer, increase the level of personal training. PLO 17. Demonstrate skills of written and oral professional communication in state and foreign languages, as well as proper use of professional terminology.

1. To know: the basic concepts and laws of modern economic theory, history of economics, economic principles, functions of macroeconomics and microeconomics. 2. To have the skills of analysis, synthesis, processing of statistical information, identify and analyze market factors, be able to systematize market factors influencing the company’s activity.

The curriculum consists of two modules: Module 1. "Theory and practice of enterprise management in the modern market environment", which is devoted to the essence and content of marketing as a theory and practice of company management, the modern concept of marketing, objectives, stages of marketing. Module 2. "Development of market strategies of the enterprise", which considers management decisions regarding the company's market strategy, stages of targeted marketing, development of segmentation strategy and positioning strategy, development of competitive strategy.

1. Маркетинг : Посібник / А.О. Старостіна, В.А. Кравченко, О.Ю. Пригара – К. : «НВП «Інтерсервіс», 2020. 2. Маркетинг : термінологічний словник / А.О. Старостіна, Н.Ю. Кочкіна, В.В. Журило [та ін.] / за ред. А.О. Старостиної. К. : «НВП «Інтерсервіс», 2017. 3. Маркетинг: Підручник / Старостіна А. О., Длігач А. О., Гончарова Н. П., Крикавський Є. В. та ін.; за заг. ред. Старостиної А. О. - К.: Знання, 2009. - 1070 с. 4. Сенишин О. С., Кривешко О. В. Маркетинг : навч. посібник. Львів : Львівський національний університет імені Івана Франка, 2020. – 347 с. 5. Петруня Ю. Є. Маркетинг : навчальний посібник / Ю. Є. Петруня, В. Ю. Петруня. – 3-тє вид., переробл. І доповн. – Дніпропетровськ : Університет митної справи та фінансів, 2016. – 362 с. 6. Бест Р. Маркетинг от потребителя / Р. Бест ; пер. с англ. [С. Памфилова и Н. Брагиной]. – 4-е изд. – М. : Манн, Иванов и Фербер, 2015. – 741 с. 7. Armstrong G. Principles of Marketing (17th ed.). Pearson, 2017. - 736 p.

Lectures, seminars, individual assignments, individual project, group assignments

Oral report, survey, presentation, testing

Ukrainian