Infopaket

Marketing

Вибіркова дисципліна для ОП

First

2021/2022

7 Semester

3

PR01. Demonstrate an understanding of the basic principles of management of environmental actions and / or environmental projects. PR08. Be able to search for information using appropriate sources to make informed decisions. PR09. Demonstrate skills to assess unforeseen environmental problems and make informed choices. PR13. Be able to form effective communication strategies in order to convey ideas, problems, solutions and your own experience in the field of ecology.

Full-time form

1. Know the content of the disciplines "Economic Theory", "Ecology", "Economics" nature management "," Organization of management in environmental activities "," Fundamentals of "green" business ". 2. Be able to independently apply knowledge of general ecology, economics of nature and other disciplines to solve specific scientific and practical problems; work with scientific and scientific-methodical literature. 3. Have basic skills of systems analysis.

In the course students study the essence, content and importance of environmental marketing in the activities of modern enterprises. Origin and essence of ecological marketing - the section is devoted to the study of the specifics of ecological marketing, factors of development of ecological needs and ecological goods, analysis of types of ecologically oriented consumer behavior and their motivation to consume ecological goods. Peculiarities of application of ecological marketing in Ukraine - the section focuses on the directions of development of the market of ecological goods in the world and Ukraine, features of promotion of ecological goods on the market, procedure of ecological marking and optimization of costs for the promotion of environmental goods of different levels of consumer motivation.

1. Gatska LP, Karlashchuk SV, Kharchenko TB Ecological marketing: textbook / LP Gatska, SV Karlashchuk, TB Kharchenko / general. ed. Gatska LP - K., 2018. - 164 p. 2. Prokopenko OV Ecological marketing: a textbook / OV Prokopenko. - K .: Knowledge, 2012. - 319 p. 3. Zinovchuk NV, Rashchenko AV Environmental Marketing: A Study Guide. - Zhytomyr: Publishing House of Ivan Franko State University, 2015. - 190 p. 4. Environmental marketing: Textbook. manual / Vichevich AM, Vaidanich TV, Didovich II, Didovich AP - Lviv: UkrDLTU, 2003. - 248 p

Lectures, seminars, independent work

Semester assessment: 1. Modular test 1: PH 1.1–2.2 - 20/10 points. 2. Modular test work 2: PH 1.1–2.2 - 20/10 points. 3. Speeches at seminars (presentations, reports, oral answers, additions, situational exercises, discussions): RN 1.1–4.1 - 60/30 points. Final assessment: in the form of a credit

Ukrainian