Infopaket

Business plan of an international enterprise

ВК 1.3

Вибіркова дисципліна для ОП

Second

2021/2022

2 Semester

3

Know: theoretical foundations of modern business planning, the typical structure of a business plan, the methods of preparing the business model canvas, the market analysis tools, the basic financial and economic indicators of an enterprise, the requirements and structure of production and organizational plans, the basic indicators of investment efficiency and their calculation methods, the main business risks, the features of preparing business plan presentations. Be able to create business model canvas. Be able to analyse the market and make a marketing plan. Be able to make a production and organizational plan. Be able to calculate the basic financial and economic indicators of an enterprise and make a financial plan. Be able to calculate the main indicators of investment efficiency. Be able to analyse business risks. Be able to present a business plan. Communication in the process of calculating targets and comparing them with indicators of real enterprises.

Full-time form

1. To be familiar with basic knowledge in management, marketing, financial management. 2. To know the basic methods of evaluating the effectiveness of investment projects and the ability to apply them. 3. To have skills in the financial planning, preparation of presentations in Powerpoint

The nature of business planning. International business planning standards. Business model as the basis of a business plan. Marketing plan. Production plan. Organizations plan. Financial plan. Calculation of project efficiency indicators. Risk analysis. Presentation of the business plan. Test.

1. Абрамс Р. Бизнес-план на 100%. Стратегия и тактика эффективного бизнеса. Пер. с англ. Москва: Альпина Паблишер, 2016. 486 с. 2. Бізнес-планування: навч. посіб. / Т.Г. Васильців та ін. Київ: Знання, 2013. 173 с. 3. Остервальдер А., Піньє І. Створюємо бізнес-модель. Новаторські ідеї для всіх і кожного. Київ: Наш формат, 2017. 277 с. 4. Форд Б., Борнстайн Дж., Пруэтт П. Руководство Ernst & Young по составлению бизнес-планов. Пер. с англ. Москва: Альпина Паблишерз, 2010. 258 с. 5. Barrow C., Barrow P., Brown R. The Business Plan Workbook. A step-by-step guide to creating and developing a successful business. 9th edition. 2018. 404 p. 6. Ekanem I. Writing a Business Plan: A Practical Guide. Routledge, 2017. 134 p.

Speeches and discussions at seminars, blitz tests, presentation of the business model canvas, presentation of a business plan.

Work at seminars, preparation of a business model canvas, preparation of a business plan, presentation of a business plan, final test. Work at seminars (max. – 21 points), preparation of a business model canvas (max. – 10 points), preparation of a business plan (max. – 34 points), presentation of a business plan (max. – 15 points), final test (max. – 20 points)

Ukrainian