Infopaket

Pricing theory and policy

Ок 1.30

Обов’язкова дисципліна для ОП

First

2021/2022

3 Semester

5

Understand the basic theoretical principles of pricing and pricing policy, have knowledge of scientific theory, leading. Understand the main directions of development and principles of pricing: scientific justification of the price, target orientation of prices, continuity of the pricing process, the unity of the pricing process and control over compliance with prices. Practical skills of calculating prices. The general concept of elasticity. Types of elasticity of demand. Features of pricing in different types of markets. Practical skills of analysis of pricing methods. Market pricing methods. Demand-oriented pricing methods. Competitive pricing methods. Practical skills of pricing in the foreign market. World market and world price. Features of determining import and export prices. Ability to synthesize methods and ways to solve problems of formation of enterprise pricing policy

Full-time form

Know the course "Economic Theory and Economic Policy". Possess theoretical knowledge and practical skills in the disciplines of "Economic Theory and Economic Policy", "Microeconomics", "Economic History".

The purpose of the course "Theory and Policy of Pricing" is to master the theoretical and practical foundations of pricing, gaining experience in setting prices for enterprise products. The educational material is based on the provisions of modern economic theory, scientific developments of foreign scientists, laws and regulations in force in the Ukrainian economy. The study of educational material of the discipline will help to increase the level of general economic training of students and the formation of their practical skills in pricing in market relations. The course "Theory and Policy of Pricing" consists of 2x the following content modules: Content module 1: "The essence of pricing policy and the formation of pricing strategy", which includes the study of the basic theoretical principles of pricing policy and pricing; Content module 2: "Methodological tools of pricing", which discusses methods and procedures for determining prices in domestic and foreign markets.

Березін О. В. Управління ціноутворенням: навч.посіб. для студ. вищ. навч. закл. / О. В. Березін, Ю. В. Карпенко. - Суми: Університетська книга, 2012.- 175 с. Малініна Н. М. Ціни і ціноутворення: практикум / Н. М. Малініна, І. В. Причепа, В. В. Кавецький. - Вінниця: ВНТУ, 2015. - 63 с. Кирильчук О.В. Теорія ціноутворення: Навч. посібник. – Полтава: РВВ ПУЕТ, 2015. Пінішко В. С. Ціни і ціноутворення: навч. посіб. / Пінішко В. С., Рудницька О. С., Юсипович О. І. - Л.: Вид-во Львів, комерц. акад., 2013. - 191 с. Фондовий ринок: Підручник. / В.Д. Базилевич, А.І. Ігнатюк, Н.І. Ковтун та ін.; за ред. В.Д. Базилевича. – К.: Знання, 2016. – 686 с.

Lecture. Seminar. Independent work

Participation in seminars, individual independent work, Creative tasks. Abstracting articles

Ukrainian