Infopaket

Pricing in World Markets

ВБ 2.2.

Вибіркова дисципліна для ОП

Second

2021/2022

2 Semester

3

To know the terms, categories, theories, and mechanisms of the pricing process; pricing mechanisms for innovative products at the firm level; features of the dynamics of domestic and foreign trade prices of the world market. To be able to select the most rational methods of pricing at the firm level, to use methods of construction of price indices, to apply price innovative strategies; to analyse, evaluate and forecast further activities in the field of international economic relations.

Distance form

The discipline "Pricing in World Markets" is based on and closely interacts with the cycle of disciplines of theoretical, professional and practical training, in particular "Fundamentals of International Microeconomics", "Theory of International Economic Relations", "Regulation of International Economic Relations", "Methodology of International Business Studies", "International Business", etc. The purpose of the discipline is to study modern theory and practices of pricing, analysis of patterns of formation of domestic and foreign trade prices within world trade, pricing methods at the micro (firms and organizations) and macroeconomic (national and international) levels, features of building important economic indices mainly used in modern world practice.

Module 1. "Theoretical and methodological foundations of pricing analysis at the macro level" 1 Fundamentals of methodology and patterns of pricing. 2 Monopolistic competition and pricing processes at the macroeconomic level 3 Influence of external “environmental factors” on pricing processes at the microeconomic level 4 Domestic and world prices of industrialized countries Module 2. "Features of the principles and methods of pricing at the micro level" 5 Pricing strategy of the firm and modern marketing theory 6 Competitiveness and features of foreign trade price calculations 7 Indices of domestic prices and foreign trade prices. Prices and general economic equilibrium 8 Stock quotes as prices of real contracts and the practice of their calculations 9 Practice of preparation and carrying out of marketing and financial research of the investment project

1. Андреева Т.В. Цепочка создания стоимости продукта. Формирование и оценка эффективности / Т.В. Андреева. - М.: Инфра-М, РИОР, 2016. - 170 c. 2. Лузина Т. В., Решетникова С. С. – Ценообразование во внешней торговле. Учебник для вузов - М.:Издательство Юрайт - 2019 - 278с. 3. Маховикова Г. А., Лизовская В. В. – Цены и ценообразование в коммерции. Учебник для СПО - М.:Издательство Юрайт - 2019 - 231с. 4. Пантелєєв М.С., Курочкіна М. Ціноутворення на світових товарних ринках -«Харківський політехнічний інститут», 2018 – 211 с. 5. Ступницький О.І. Сучасна фірма: глобальні виклики Індустрії 4.0 – Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство, 2020. Вип. 31. – С. 126-132. 6. Сучасна фірма: виклики та управління змінами. Навчальний посібник / В.А.Вергун, О.І.Ступницький та ін. – К.: ВАДЕКС, 2016. – 404 с. 7. Тарасевич, В. М. Ценовая политика предприятия / В.М. Тарасевич. - М.: Питер, 2017. - 272 c.

Lectures, seminars, individual tasks

Evaluation is carried out according to the modular rating system. It is mandatory for the student to prepare a presentation on the chosen topic and defend it. Current control: answers, test, abstract, presentation, two modular tests. The form of final control is a test.

Ukrainian