Technologies of influence in mass communication
Course: International Communications (OKR Master)
Structural unit: Educational and scientific institute of international relations
Title
Technologies of influence in mass communication
Code
ВБ 1.4
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2024/2025
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
4
Learning outcomes
To know and master the conceptual foundations of public communications technologies, management and service functions of communications;
To distinguish technologies of influence in political and corporate communications, psychological approaches to the study of mass communication;
To know the principles of nonviolent communication; basic principles of the psychology of influence;
Be able to analyze public communications in the political and corporate sectors for influence, describe and investigate influence as a component of policy;
To be able to determine the value dominant in public communications, to have the methods of analysis of text, video and audio materials regarding the application of influence technologies;
Be able to determine scales and methods for analyzing the effectiveness of influence in public communications.
Form of study
Prerequisites and co-requisites
- To know the theoretical aspects and basics of mass communications.
- To be able to analyze the causes and consequences of trends in the field of mass communications.
- Possess elementary skills of searching and analyzing information.
- To know English or other foreign languages for better opportunities to familiarize yourself with publications in foreign media
Course content
Module 1.
Basic principles of the discipline
1. Conceptual foundations of the discipline
2. Technology of influence in political communications
Module 2. Practice of public communications
3. Public speeches and their impact on the mass audience
4. Media relations: principles of interaction with the media and the most common mistakes
5. Technology of influences in corporate communications
6. The power of the brand in public communications
7. Personal brand in public communications
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars, case study
Assessment methods and criteria
1. Oral answers, comments, blitz poll, discussion, problems – up to 30 points.
2. Module control work – up to 30 points.
3. Exam – up to 40 points.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline