Infopaket

Creative Advertising Techniques

ВБ 2.2. (МТ)

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

6

1. Justify and make effective decisions on the development of socio-economic systems and managing business entities 2. Communicate freely on professional and scientific topics using native and foreign languages 3. Evaluate the results of a student’s work, demonstrate leadership skills and ability to manage personnel and work in a team 4. Substantiate managerial decisions for the effective company development, considering goals, resources, constraints, and risks

Students must be acquainted with the basic principles of marketing management based on national |and international markets’ analysis. Students must be able to communicate in a complex business environment effectively.

Discipline consists of two main modules: Module 1. Generic Approaches to Creating the Advertising Strategy, which researches the legislative regulation and the history of advertising; psychology of advertising; gender stereotypes and symbolism in advertising. Module 2. Practical Aspects to Creating the Advertising Strategy in a Digital Era, which researches the advertising technologies and strategies; genres and styles of advertising messages; language manipulation in advertising.

Kochkina N.Yu. Marketing management: training. manual. - K.: Interservice, 2019. Marketing: terminological dictionary / A.O. Starostina, N.Yu. Kochkina, V.V. Zhurylo [etc.] / edited by A.O. Starostina K.: "NVP "Interservice", 2017. Vary M.Y. Political-psychological pre-election and election technologies: Educational and methodological manual. K.: Elga, Nika Center, 2003. Ogilvy, D. (2012) Confessions of an Advertising Man,

Lections, seminars, individual work, consultations

mini-projects, quizzes, examination

English