Infopaket

Marketing policy of distribution and sales

ОК 1.29

Обов’язкова дисципліна для ОП

Second

2023/2024

6 Semester

5

PLO 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing PLO 4. Collect and analyze the necessary information, calculate economic and marketing indicators, make management decisions based on the use of the necessary analytical and methodological tools. PLO 6. Identify the functional areas of marketing activities of the market entity and their relationships in the management system, calculate the relevant indicators that characterize the effectiveness of such activities. PLO 10. Explain information, ideas, problems and alternatives for management decisions to specialists and non-specialists in the field of marketing, representatives of various structural units of the market entity. PLO 14. Perform functional responsibilities in the group, offer sound marketing solutions.

1. To know the basic principles of enterprise operation; general logic of market activity of the enterprise; basics of legislative regulation of business activity; principles to form material and accompanying flows at the enterprise. 2. Have the skills to analyze, synthesize, process and present primary and secondary data, use MicrosoftOfficeWord, MicrosoftOfficeExcel.

Module 1 "Theoretical bases, general preconditions and regularities for functioning marketing policy of distribution and sale": essence and significance of marketing policy of distribution and sale are considered; features of commodity movement and different types of channels as components of marketing policy; commodity traffic management; economic content, types, functions, organizational bases of distribution at the industrial enterprise; economic essence, peculiarities of organization and development of trade and intermediary activity, intermediaries as economic subjects of the market. Module 2 "Organizational and managerial and logistical aspects of marketing policy of distribution and sales": mechanisms of wholesale and retail trade in distribution channels, the specifics of the choice of marketing policy and distribution channels; theoretical and methodological approaches to the formation of the optimal structure of marketing channels; features of different forms for interaction of distribution channel participants; essence, tasks, principles, functions and mechanisms of marketing logistics, transport and forwarding activities in the distribution and marketing system.

lectures, seminars, self-dependent work

survey, analytical (creative, practical) tasks, case group tasks, analytical report, discussion, modular test, exam

Ukrainian