Infopaket

Marketing IІ

ОК 1.19.

Обов’язкова дисципліна для ОП

First

2023/2024

4 Semester

5

PLO 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing PLO 2. Analyze and predict market phenomena and processes based on the application of fundamental principles, theoretical knowledge and applied skills of marketing activities PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 8. Apply innovative approaches to marketing activities of the market entity, flexibly adapt to changes in the marketing environment. PLO 12. Demonstrate skills of independent work, flexible thinking, openness to new knowledge, be critical and self-critical. PLO 16. Meet the requirements of a modern marketer, increase the level of personal training. PLO 17. Demonstrate skills of written and oral professional communication in state and foreign languages, as well as proper use of professional terminology.

1. To know: the basic concepts and laws of modern economic theory, history of economics, economic principles, functions of macroeconomics and microeconomics. 2. To have the skills of analysis, synthesis, processing of statistical information, identify and analyze market factors, be able to systematize market factors influencing the company’s activity.

The curriculum consists of two modules: Module 1. " Development of marketing strategy of the enterprise", which is devoted to the development of elements of the marketing complex, namely the formation of product strategy, pricing strategy, sales and promotion strategies. Module 2. "Marketing Management" is devoted to the marketing management, portfolio analysis of the company, the types of marketing organizational structures.

Lectures, seminars, individual assignments, individual project, group assignments

Oral report, survey, presentation, testing

Ukrainian