Course: Marketing
Structural unit: Faculty of Economics
Title
Code
ОК 1.20
Module type
Обов’язкова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
5
Learning outcomes
PLO 5. Apply analytical and methodical
tools for substantiating proposals and
management decisions are different
economic agents (individuals,
households, enterprises and bodies
state authorities).
PLO 6. Use professional reasoning
to convey information, ideas, problems and
methods of solving them to specialists and non-specialists
sphere of economic activity.
PLO 10. Conduct an analysis of functioning and development
business entities, to determine the functional areas, calculate the relevant indicators that characterize the effectiveness of their activities.
PLO 23. Show skills of independent work, demonstrate critical, creative, self-critical thinking.
Form of study
Distance form
Prerequisites and co-requisites
Economics,
Microeconomics, Statistics,
Management
Course content
The discipline consists of two modules:
1. «Enterprise and its resource potential» is dedicated to the consideration of the enterprise as a business entity, the peculiarities of entrepreneurial activity and the use of various types of enterprise resources.
2. «Organization of the enterprise's activity and assessment of its results» is focused on the study of the peculiarities of the enterprise's production activity, its organization and assessment of the financial and economic results of the enterprise's activity.
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars, individual work, reports, participation in discussions,
сase study, work in small groups, performing practical exercises,
defence of the individual work
Assessment methods and criteria
1. Oral interview (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4) - 15 points / 9 points.
2. Testing (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4) – 15 points / 9 points.
3. Solving problems (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4) – 20 points / 12 points.
4. Independent work (РН 1.1, 1.2, 1.3; 2.1, 2.2, 2.3, 2.4; 3.1, 3.2, 3.3, 4.1, 4.2) – 10 points / 6 points.
Final control is carried out in the form of an exam. The maximum score for the exam is 40 points, the minimum – 24 points. The exam takes place in written form, consists of tests and calculation tasks.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline