International Pricing

Course: International Economy

Structural unit: Faculty of Economics

Title
International Pricing
Code
ВБ 1.1.3 (МТ)
Module type
Вибіркова дисципліна для ОП
Educational cycle
First
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
8 Semester
Number of ECTS credits allocated
4
Learning outcomes
To know the main tasks and problems of pricing, the main options of pricing strategies, and pricing methods. To analyze the market situation and the different types of competition intensity; choose the method of setting price for products based on market environment and competing prices, and also based on costs; consider the tasks of production and marketing research, financial results, competitors’ actions, consumer behavior, and current legislation.
Form of study
Prerequisites and co-requisites
To know basics of economic theory, microeconomics, macroeconomics, functioning of enterprise’s economic and international economics, basics of economic analysis, marketing, management, basics of economic history, principles of enterprise’s financial activity To work with analytical data and enterprise’s reports; to assess the enterprises effectiveness; to have the skills to search, process and present statistical information, analyze the marketing situation at international and local markets.
Course content
The program of discipline reviews the aspects of pricing strategies and tactics. The program studies the main methods of pricing, key characteristics of auctions and tenders, special aspects of international pricing, bases of price marketing research at the international markets. The program also analyzes the factors that influence price setting, methods of development the price strategy and setting the base price for goods supplied to international markets.
Recommended or required reading and other learning resources/tools
Dligach A.O. Marketing price policy: world experience, domestic practice. - K.: Professional, 2006 - 304 p. Economy of foreign countries / Starostina A.O., Dligach A.O., Bogomaz N.V.; - K.: Znannia, 2009. - 454 p. Marketing: Textbook / Starostina A.O., Dligach A.O., Goncharova N.P., Krykavskyi E.V. etc. - K.: Znannia, 2009. - 1070 p. Kanishchenko O.L. International marketing in the activities of Ukrainian enterprises. - K.: Znannia-Press, 2007. - 448 p. Korinev V. L. Price policy of the enterprise. — K.: KNEU, 2001. — 257p.
Planned learning activities and teaching methods
Lection, seminars
Assessment methods and criteria
Module test, home work, project work, group work
Language of instruction
Ukrainian

Lecturers

This discipline is taught by the following teachers

Andrii Dligach
Department of Marketing and Business-Administration
Faculty of Economics

Departments

The following departments are involved in teaching the above discipline

Department of Marketing and Business-Administration
Faculty of Economics