Infopaket

Cross-cultural marketing and business ethics

ВБ 1.2.4.

Вибіркова дисципліна для ОП

Second

2023/2024

3 Semester

3

The main tasks of the discipline also include deepening students' knowledge of international and global marketing; formation of ideas about cultural features in the implementation of marketing and any business activities at the international level. In the context of studying business ethics, the main tasks are: acquiring knowledge of business ethics in practice; to teach to conduct business conversations, negotiations, meetings, as well as to prepare and make public speeches; to form own and corporate image

knowledge of theoretical foundations of international marketing, business negotiations and culturology; analyze the cultural characteristics of ethnic groups and national values ​​in the process of forming a marketing strategy for entering international markets, the ability to organize business negotiations at different levels, taking into account the national characteristics of the partner; to carry out business activity at the international level adhering to the established traditions and norms formed by the world community in historical genesis; possession of basic skills of analytical research and analysis.

The essence of cross-cultural marketing. Activities of multinational corporations, depending on the characteristics of the cross-cultural environment Formation of cross-cultural marketing strategy in the conditions of economic globalization Features of studying consumer behavior in the global market: cross-cultural aspect Cross-cultural marketing research in international marketing Cross-cultural features of business ethics Ethics of personality. Formation of personality image

Lectures, seminars

Evaluation is carried out according to the modular rating system. Assessment of students' knowledge is carried out by current control, and the final result of the student's work during the semester is evaluated on a 100-point scale. Current control: answers and presentations (up to 40 points), written analytical individual and group tasks, case studies (up to 40 points), final modular test (up to 20 points). The credit is set based on the results of the student's work throughout the semester.

Ukrainian