Marketing technologies of the international market of services
Course: International Business (master)
Structural unit: Educational and scientific institute of international relations
Title
Marketing technologies of the international market of services
Code
ВБ 1.2.2
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
3
Learning outcomes
То know the basic concepts of marketing technologies of the international market services; life cycle and specifics of the services market; models of consumer assessment and behavior; classification, design, service quality standards; features of marketing technologies in the field of services, to be able to conduct marketing research of the international market of services, using the methods considered in the scientific discipline; analyze the results of research, use them to optimize the marketing strategy of enterprises in the service sector; develop a marketing development strategy for an international service company; distinguish between the specifics of the service, introduce a marketing approach to work with staff and consumers of services.
Form of study
Prerequisites and co-requisites
Knowledge of the basics of economic theory, macroeconomics, microeconomics, international management, etc; ability to analyze the macro- and micro-environment of international business, mastery of analytical research and analysis skills, have an understanding of the application of technology in modern marketing and management
Course content
Thematic plan of the discipline:
1. The essence, features and concepts of marketing technologies of the services market
2. Technologies of marketing research and identification of target segments in the international market of services
3. Pricing policy of the service sector
4. Formation of marketing strategy for the organization of the international market of services
5. Management and organization of marketing technologies service organization in the international services market
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars
Assessment methods and criteria
Evaluation is carried out according to the modular rating system. Current control: answers (up to 30 points), additions (up to 5 points), written assignment (up to 5 points), final modular test (up to 40 points). The form of final control is a credit. The credit is conducted in writing. The student's answer to the credit – up to 20 points
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline