Behavioral economy
Course: International Business (master)
Structural unit: Educational and scientific institute of international relations
Title
Behavioral economy
Code
ВБ1.4.1.2
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
3
Learning outcomes
Know the concept of behavioral economics, the concept of fast and slow thinking systems, the main cognitive effects in behavioral economics, the concept of psychological manipulation in business, the main directions of development of behavioral economics. Be able to apply the tools and methods of behavioral economics, analyze people's behavior in decision-making, analyze modern determinants and trends in international business
Form of study
Prerequisites and co-requisites
Knowledge of the theoretical foundations of international business, marketing, management, international marketing, international management. Possession of basic skills of search, processing and analysis of information from various sources
Course content
Thematic plan of the discipline:
1. Theoretical foundations of behavioral economics
2. The main cognitive effects in behavioral economics
3. The main directions of development of behavioral economy
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars
Assessment methods and criteria
Evaluation is carried out according to the modular rating system. The discipline ends with an exam.
Work on seminars (oral answers and additions) are evaluated with a maximum of 10 points per seminar. The report on independent work of students on certain topics is presented in the form of presentations and reports that are rated up to 10 points. It is obligatory for students to write and present essays on "Examples of the use of cognitive effects in the activities of international companies" and Modular work provided by the Working Curriculum, which is assessed with a maximum of 15 points each.
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline