International strategic management marketing
Course: International Business (master)
Structural unit: Educational and scientific institute of international relations
Title
International strategic management marketing
Code
ВБ1.4.3.1
Module type
Вибіркова дисципліна для ОП
Educational cycle
Second
Year of study when the component is delivered
2023/2024
Semester/trimester when the component is delivered
3 Semester
Number of ECTS credits allocated
4
Learning outcomes
Know the basic concepts, categories and features of modern marketing management, the nature and types of strategies in international business, principles, mechanisms and stages of strategy formulation in national and international markets, specifics, nature and types of competitive advantages, mechanisms, methods and types of segmentation in international markets, essence and features of product positioning strategies, the concept of product value and consumer loyalty management, the main stages and methods of strategic marketing planning and formulation of market strategy in international business
Form of study
Prerequisites and co-requisites
Knowledge of the theoretical foundations of international business, marketing, management, international marketing, international management. Possession of basic skills of search, processing and analysis of information from various sources
Course content
1. Strategy in marketing management: basic concepts
2. Needs, customer satisfaction and consumer loyalty
3. Segmentation and analysis of market attractiveness
4. Marketing and management strategies
5. Strategic plan in marketing management and formulation of market strategy
Recommended or required reading and other learning resources/tools
Planned learning activities and teaching methods
Lectures, seminars
Assessment methods and criteria
Evaluation is carried out according to the modular rating system. The discipline ends with an exam.
Work on seminars (oral answers and additions) are evaluated with a maximum of 10 points per seminar. The report on students' independent work on individual topics is presented in the form of presentations or case assignments, which are evaluated with a maximum of 10 points. The exam is mandatory for students to complete the module analytical projects "Marketing Wars" and "Finding ideas for their own business", provided by the Working Curriculum, which are assessed with a maximum of 30 and 40 points, respectively. To bring the final number of points obtained by the student during the semester to the scale of compliance with the modular rating system, the sum of all points obtained is weighed by a factor of 0.5
Language of instruction
Ukrainian
Lecturers
This discipline is taught by the following teachers
Departments
The following departments are involved in teaching the above discipline