Infopaket

Corporate PR

ВБ 5.3

Вибіркова дисципліна для ОП

First

2023/2024

8 Semester

3

PLO 9. Understand the role and features of the use of information and communication in modern international relations PLO 12. Analyze and evaluate communication campaigns at the international, state and corporate levels PLO 17. Develop and implement effective communication with target audiences to achieve political, economic and other goals of the subjects of international relations PLO 18. Apply technologies to form a positive image of the organization, political leader or country in the international arena PLO 22. Use modern communication technologies in the field of international relations

Full-time form

Know: basic principles of communication theory, public relations imageology, basic principles of corporate governance. Be able to: determine the purpose and object of communication, choose the method of conveying information and receiving feedback Have basic skills: working with a computer, preparing presentations, literacy, formulation and logical presentation of one's own opinion

Module 1. Fundamentals of corporate public relations. Topic 1. Organization and communication. Internal corporate communications: essential characteristics. Topic 2. Types of corporate culture. Corporate culture as a tool of internal PR. Topic 3. Components of corporate culture. Topic 4. Diagnosis and evaluation of corporate culture. Module 2. Corporate Public Relations Technologies. Topic 5. Corporate events as a tool of corporate PR. Topic 6. Corporate media as a tool of corporate PR. Topic 7. Corporate ethics as a tool of corporate PR. Topic 8. Corporate image and branding in the implementation of corporate PR

Lectures, presentations, seminars, workshops, case studies.

Forms of assessment: the level of achievement of all planned learning outcomes is determined by the results of student work in seminars, the quality of preparation of written independent, tests, case studies, presentations and individual presentations. Semester assessment is carried out in the form of testing knowledge and skills: activity and quality of presentations, reports at seminars, participation in discussions, quality of prepared presentations, activity during case studies and subject discussions - up to 35 points (up to 5 points per seminar, 7 seminar classes, 5x7 = 35 points), the lower level of positive evaluation - 20 points. Final modular test - up to 30 points (lower level of positive assessment - 20 points). Execution of individual written work (1 work) - up to 35 points (lower level of positive assessment - 20 points). Written works are accepted in due time. The course provides 2 meaningful parts. The discipline ends with a test.

Ukrainian