Infopaket

World TV and radio corporations

ВБ 6.1

Вибіркова дисципліна для ОП

First

2023/2024

8 Semester

3

Know the features and mechanisms of communication management in international relations; Understand the essence and distinguish the features of the main programs in the activities of world television and radio corporations; Know the main types of information activities of world television and radio corporations and the sphere of their influence in international relations; Set the task of analyzing the activities of world television and radio corporations (on the example of countries of choice); Form criterion evaluation systems and develop a plan monitoring the effectiveness of television and radio corporations in the global infospace; Organize effective communication between team members when performing group practical tasks; Independently perform analytical reports of the program policy of world TV and radio corporations.

Full-time form

- knowledge of basic concepts in the field of world television and radio corporations, to determine their information and communication role in the system of international relations; -ability to analyze the activities of world television and radio corporations in the global information space, to expand knowledge in various fields of scientific and practical activities in order to prepare and write information and analytical materials in the field of international politics; possession of basic skills in specific methods and practices of information processing flows, collection of material and preparation of materials for broadcasters on international issues.

Introduction Topic 1. The role and importance of global broadcasters in a globalized world. Topic 2. Modern conditions of activity of the world's leading broadcasters. Topic 3. Formation and activity of world TV and radio corporations. Topic 4. World TV and radio corporations in the structure of mass media in Eastern Europe. Topic 5. North American Broadcasting Corporation. Credit-module work 1. Topic 6. Features of the media market of the US Broadcasting Company. Topic 7. World broadcasters in the system of international mass media. Topic 8. World broadcasters and the formation of multimedia empires: their impact on ethnocultural processes. Topic 9. The latest trends in the development of broadcasting in Ukraine. Topic 10.The influence of world broadcasters on political life in Ukraine. Credit-module work 2.

Lectures, practical classes

1) defense of individual tasks; 2) modular tests. 3) test. Students can receive up to 20 points for laboratory work and writing module tasks. In laboratory classes, students perform practice-oriented tasks, which are assessed with a maximum of 10 points (threshold level of a positive assessment - 2 points). The content module includes all topics. Mandatory for the test is the performance of individual work provided for in the work program of the discipline.

Ukrainian