Infopaket

Political marketing

ВБ 3.2

Вибіркова дисципліна для ОП

First

2023/2024

7 Semester

4

- To understand the role and features of the use of information and communication in modern international relations. - To develop and implement effective communication with target audiences to achieve political, economic and other goals of the subjects of international relations - To apply technologies to form a positive image of the organization, political leader or country in the international arena

- To know basic concepts and terms of communication theory; modern theoretical conceptual ideas about marketing, to know the meaning of "political system", "political power", "political processes", "political parties", "electoral systems", "political culture". - To be able to apply in practice the acquired knowledge in the field of political analysis and mastered political technologies in the field of organizing and conducting political campaigns. - To have basic skills and techniques of analyzing information about political processes.

1. The concept of political marketing. The essence, development and structure of political marketing 2. Political processes and methods of their research. Subjects and objects of the political process 3. Political relations. Political marketing as a science and art of managing the market of power resources 4. Theoretical and conceptual approaches to the phenomenon of the political market. Political market segmentation 5. Communicative technologies in the information space of political power 6. Marketing technologies in the election process 7. Political advertising. Psychology of political advertising 8. State political marketing. 9. International political marketing

Lectures, seminars, case study

1. Oral answers, comments, blitz poll, discussion – up to 70 points. 2. Module control work – up to 30 points.

Ukrainian