Infopaket

Pricing Strategies in International Business

ВБ 4.01.02

Вибіркова дисципліна для ОП

First

2023/2024

4 Semester

3

To understand the functions and basic principles of market pricing; methods of price formation and control; features of pricing in different areas of the economy; organization of the process of price formation for producers and customers; foreign experience in price formation and control.

Distance form

Knowledge of the theoretical foundations of economic theory, economics of the firm; ability to study, evaluate, analyse and summarize the main directions of transformation of consumer markets taking into account global and national development trends; possession of basic skills of analytical research and analysis..

Thematic plan of the discipline: 1. Introduction to the discipline. Features of pricing in the modern system of international business 2. Pricing policy of the company and its importance in the company's activities. 3. Pricing strategies in marketing. Stages of developing a pricing strategy. Types of basic pricing strategies. 4. Pricing methodology. 5. Algorithm for developing a consumer-oriented pricing strategy. 6. Pricing strategy in the system of strategic management of the company. 7. The ratio of price, costs and revenues of the enterprise. 8. Methods of forecasting, planning and business management in the context of effective pricing.

1. Андреева, Т. В. Цепочка создания стоимости продукта. Формирование и оценка эффективности / Т.В. Андреева. - М.: Инфра-М, РИОР, 2016. 2. Баздникин, А. С. Цены и ценообразование / А.С. Баздникин. - М.: Юрайт, 2016. - 332 c. 3. Закон о торговле в карикатурах и комментариях. - М.: ИД Retailer, 2016. - 188 c. 4. Зянько В.В. Фінанси підприємств: навч. посіб. Частина 1 / Зянько В.В., Фурик В.Г., Вальдшмідт І.М. - Вінниця:ВНТУ, 2016. - 126 с 5. Клепик, М. С. Увеличение продаж без особых материальных затрат. Клиентинг без бюджета / М.С. Клепик. - М.: Дашков и Ко, 2017. - 154 c.

Lectures, seminars

The discipline "Pricing Strategies in International Business" is evaluated by a modular rating system. Current control: evaluation of work in practical classes and performance of independent work (presentation-report); students write modular works. Current control: evaluation of work in seminars and practical classes; performing independent work; students write modular tests. If a student scores less than 40 points during the semester, he / she is considered to have failed the curriculum and is not admitted to the test. The recommended minimum that allows a student to pass - 48 points. The test is estimated at a maximum of 20 points. According to the results of the semester, the student receives the maximum points on the final scale, which consists of the results of two modules in the semester and a credit score.

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